Paid ads, measured by results

Performance Marketing Agency

Q: What is performance marketing?

Performance marketing is paid advertising measured by actions such as clicks, leads, calls or sales. At CoregenX, it mainly means Google and Meta ads, with conversion tracking so you can see what each lead costs.

Q: How can performance marketing benefit my business?

Performance marketing aims your ads at people likely to buy what you sell. Because leads and calls are tracked, you can see your cost per lead, pause weak ads and fund the ones that work.

Q: What platforms are commonly used in performance marketing?

Common platforms include Google Ads, Facebook Ads, Instagram Ads, email marketing platforms, affiliate networks, and more, depending on your target audience and goals.

Q: How do I determine the right budget for performance marketing?

Your budget depends on your goals, target locations, industry competition and how many leads you need. Start small and scale what brings leads at a cost you can afford. Tell us your goals for a free quote.

Q: How long does it take to see results from performance marketing?

First results typically come within a few weeks of going live, while we test audiences, keywords and ads. A steady cost per lead usually takes a few months, depending on budget, competition and your offer.

Q: How can I ensure my ads reach the right audience?

Audience targeting is crucial. We use data analysis and segmentation to reach the most relevant audience based on your campaign goals and customer personas.

Q: What happens if a campaign isn't performing well?

We regularly monitor campaigns and make data-driven adjustments to improve performance. If a campaign isn't meeting its goals, we'll implement changes to optimize it.

Q: Do you run ad campaigns for businesses in Noida and Gurgaon?

Yes. We plan and manage Google and Meta ads for businesses in Delhi, Noida and Gurgaon (Gurugram), and for clients across India and abroad, with location targeting set to the areas you serve.

Precision targeting, compelling content, tangible results.

Performance marketing at CoregenX means paid campaigns measured strictly by results: qualified leads, direct calls, and sales. We plan and manage Google Ads, Meta, YouTube, and AI search ad campaigns for businesses across India and worldwide, watching cost per lead and scaling what delivers positive ROI.

Audience & intent targeting
Multi-channel search & social
Server-side conversion tracking
Transparent weekly reports

Get a Free Quote Chat on WhatsApp

Client-owned ad accounts
Server-side CAPI & GA4 tracking
Multi-channel Search & social

ReachSearch, social, video & AI ads
LeadsWeb forms, calls, WhatsApp, Maps
SalesTracked in CRM & GA4
Deal Closed / ProfitVerified revenue & positive ROI

What we do

Performance Marketing Services

Every rupee of ad spend tied to verified enquiries and sales.

Strategy · Creative

Brand Strategy & Positioning

A sharper offer, message and visual hook that give buyers a reason to act.

Strategy · Data

Multi-Channel Funnel Architecture

Who to target and how to split budgets across Google, Meta and AI search.

Execution · Creative

High-Converting Video & Creatives

Short-form video ads for YouTube, Reels and Facebook, made for vertical viewing.

Execution · Data

Search, Display & AI Ad Campaigns

Google Search, Performance Max, Meta and AI search ads, set up to cut wasted spend.

Strategic foundation

Complete Brand Building Strategy

Sustainable performance marketing begins with brand clarity. We build a cohesive brand system across every touchpoint before scaling ad spend.

Phase 01

Audience & Location Study

Buyer personas and the cities and areas you serve.
Geo-targeting
Phase 02

Brand Type & Visual Identity

Logo, colours and one clear message buyers trust.
Brand image
Phase 03

As-Is vs. To-Be Analysis

Where you stand today, competitor gaps and the target.
Audit → goals
Phase 04

Resource & Media Planning

Budget split, creatives and channels with no wasted spend.
Budget plan
Phase 05

Full Digital & Offline Presence

Website, social, Google Maps reviews and offline material working as one.
Omni-channel

Real-world impact

What Performance Marketing Achieves

Public research and well-known brand examples show how full-funnel advertising supports business growth.

Public Brand Example 01 boAt Lifestyle

How a D2C audio & wearables brand paired video reach with search and retargeting

The Challenge

Competing against deeply entrenched global audio conglomerates without relying on massive traditional television or print advertising budgets.

Full-Funnel Strategy

Top of Funnel: High-recall YouTube video campaigns & Meta lifestyle ads building aspirational demand among youth.
Bottom of Funnel: Google Search & Shopping capturing ready-to-buy shoppers searching for earphones and smartwatches.
Retargeting: Automated Meta dynamic product catalogs re-engaging site visitors to complete purchases.

Key Takeaways

Video + Search Awareness paired with buyer-intent search

Retargeting Catalog ads bring site visitors back

The lesson: broad video awareness and high-intent search ads work best when they are planned together.

Note: An educational summary from public information; not the brand’s own data and not CoregenX client work.

Public Brand Example 02 Mamaearth (Honasa Consumer)

How a digital-first personal care brand combined social discovery, search and store visits

The Challenge

Establishing mainstream consumer trust in natural personal care products against multinational FMCG giants through direct digital customer acquisition.

Full-Funnel Strategy

Top of Funnel: Toxin-free video storytelling and creator partnerships across Meta & YouTube creating high brand recall.
Intent Capture: High-intent Google Search campaigns capturing specific ingredient and skin-care problem queries.
Omnichannel Sync: Google Maps and store locator ads directing footfall to retail counters alongside seamless D2C website checkout.

Key Takeaways

Social + Search Creator content paired with problem-led search

Online + Offline Website sales alongside store visits

The lesson: social discovery builds trust, and high-intent search turns that trust into enquiries and sales.

Note: An educational summary from public information; not the brand’s own data and not CoregenX client work.

Multi-Touch Discovery

Cross-Platform Consumer Research

Public research describes buyers in India moving across several digital touchpoints (search, social, video and maps) before they send an enquiry or buy.

Source: public research on Indian online shoppers

Multi-Channel Synergy

Search + Social Work Together

Cross-media studies report that running search ads alongside social discovery ads tends to work better than relying on one channel, because each reaches buyers at a different stage.

Source: published cross-media ad research

Post-Click Conversion

Dedicated Mobile Landing Pages

Industry guides recommend sending ad clicks to a fast-loading landing page that matches the ad, rather than a generic homepage, to help lower cost per lead.

Source: paid search industry guides

Execution framework

How We Work on Your Campaigns

Direct business execution, step by step. Every rupee is tracked against qualified leads, not vanity impressions.

Full-Funnel Tracking & Conversion Plumbing

No ad spend until tracking works end to end.

Server-Side CAPI & GA4Ad blockers do not drop your leads.
Calls, Forms & WhatsAppEvery enquiry is recorded.
CRM & UTMsEach lead carries its source and keyword.

Step 01 Tracking: Set Up

Form Call WhatsApp Maps GA4 + CRMLead recorded

Conversion Tracking Ready

High-Intent Search, AI Search & Audience Architecture

Budget split by intent: search for buyers, Meta for prospects.

Commercial-Intent KeywordsExact and phrase match only.
AI Search AdsSeen where buyers research.
Negative KeywordsStudents and freebie seekers blocked.

Step 02 Intent: Targeted

dental implant cost near me dental implant costHigh intent dentist near meHigh intent ×free dental courseBlocked Sample keywords

High Commercial Intent

Landing Page Optimization & Creative Iterations

Fast mobile pages that match the ad and close the lead.

Ad-to-Page Message MatchThe headline mirrors the ad.
Continuous A/B TestingHeadlines, forms and buttons tested.
Fast Mobile LoadingLight pages built with clean code.

Step 03 CRO: Active

Get a Quote Matches the ad Version B testing Fast on mobile

Dedicated Mobile Conversion

Daily Bid Management & Account Scaling

Daily search-term reviews; budget moves to what converts.

Cost Per Qualified LeadThe number we optimise for.
Daily Query PruningWasted searches blocked every morning.
Client-Owned AccountsAdmin access stays with you.

Step 04 Scale: Daily

Ad set A Ad set B Budget ↑Ad set C PausedAd set D Sample: budget shifts to the best ad set

Client-Owned Accounts

Why us

The CoregenX Edge in Performance Marketing

Transforming ad spend into revenue through full-funnel strategy and technical rigor.

Integrated Tech + MarketingOur own website development and CRM teams fix tracking in-house.
Client-Owned Ad AccountsYour Google Ads and Meta accounts, data and pixels stay with you.
No Hidden Media MarkupsAd spend is billed to your account; our fee is quoted separately.
Server-Side CAPI ArchitectureServer-side GTM and Meta CAPI cut data lost to ad-blockers and iOS.
Full-Funnel Lead QualificationMeasured by qualified leads that close, linked to your sales CRM.

Accountability Live Status

Standards

Disciplined Standards

Client-Owned AccountsDirect master administrative access Direct
No Media MarkupDirect ad billing with Google & Meta Transparent
Server-Side CAPIServer-side tracking set up Live
Search Term AuditsDaily query log screening & negative lists Daily

Get Your Growth Plan

Get a quote

Ready to Turn Ad Spend Into Qualified Leads?

Tell us about your business goals and target market. We will analyze your competition and reply with a custom channel roadmap, budget plan and transparent quote.

Chat on WhatsApp

Talk to us: +91 97999 70370

Request a Free Quote

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Frequently asked questions

Performance Marketing FAQs

Answers to common questions about ad platforms, conversion tracking, budgets and expectations.

The basics

3 questions

What is performance marketing?

Performance marketing is paid advertising measured by concrete business outcomes such as qualified form inquiries, phone calls, WhatsApp chats, or direct checkouts. At CoregenX, we manage campaigns across Google Ads, Meta, YouTube, and AI search engines with server-side conversion tracking so you see the exact cost per qualified lead.

How can performance marketing benefit my business?

Performance marketing connects your offer directly with people actively searching for or inclined to buy your services. Because every conversion is tracked, we can eliminate non-performing keywords and ad sets while channeling budget into the campaigns that generate profitable customer acquisition.

What platforms are commonly used in performance marketing?

Core platforms include Google Search and Performance Max, Meta Ads (Facebook & Instagram), YouTube Video ads, AI Search engines (like ChatGPT and Perplexity), and Google Maps local search, tied together with Google Analytics 4 (GA4) and Meta CAPI.

Budget & results

3 questions

How do I determine the right budget for performance marketing?

Your budget depends on your market niche, target geography, competitive cost-per-click (CPC), and monthly sales targets. We recommend starting with a focused budget on high-intent search terms, establishing a verified baseline cost per lead, and then scaling spend into proven winning channels.

How long does it take to see results from performance marketing?

Initial inquiries and calls typically begin arriving within the first 48 to 72 hours of campaigns going live. Full algorithmic maturity and stable, optimized Cost Per Lead (CPL) typically settle over 3 to 6 weeks as A/B testing and negative keyword pruning take effect.

What happens if a campaign isn't performing well?

Because we monitor search query reports and conversion metrics daily, underperforming ads or wasteful keywords are paused quickly. We test new ad copy, adjust bidding strategies, and optimize the post-click landing page to recover campaign momentum.

Working with us

3 questions

What sets your performance marketing agency apart from others?

Unlike agencies that only run ad dashboards, CoregenX has in-house web development and custom CRM engineering. We fix broken tracking, code fast-loading landing pages, and connect leads directly into your sales workflow while your ad accounts stay in your name.

How can I ensure my ads reach the right audience?

We combine high-intent keyword targeting, strict negative keyword exclusion lists, custom audience lists, and demographic filters. This ensures your ad budget reaches genuine buyers while filtering out job seekers and casual searchers.

Do you run ad campaigns for businesses in Noida and Gurgaon?

Yes. We plan and manage Google, Meta, and AI search ads for clients in Delhi NCR (including Noida and Gurgaon/Gurugram), across India, and internationally, with precision geo-fencing tailored to your exact target service areas.