/* ==========================================================
   CoregenX: Performance Marketing page (css/performance-page.css)
   Redesigned for CoregenX website.
   THEME PALETTE (Logo Colours as Lead):
   - Lead colour: Logo teal-green gradient #359fad -> #4cdaa0
     for headings accents, icons, highlights, charts, and funnel.
   - Main CTA buttons only: Pink #f9758f -> #d9265f.
   - Dark text & sections: Navy #1c1446 / #0f1a3c.
   - One coloured band only: Theme violet #432d92 (Why CoregenX section).
   - Backgrounds: White #ffffff / Soft #f8f6ff.
   - No blue, no orange/magenta mixes, no dot-grid decorations.
   - Type scale: Jost headings, Open Sans text (matches index.html).
   - Full prefers-reduced-motion support.
   - Perfect mobile responsiveness at 390px and 360px.
   Version: 20261017
   ========================================================== */

.pm-page {
    --pm-teal: #359fad;
    --pm-mint: #4cdaa0;
    --pm-teal-ink: #1f7f8c;
    --pm-teal-dark: #16646f;
    --pm-pink: #f9758f;
    --pm-pink-2: #d9265f;
    --pm-navy: #1c1446;
    --pm-navy-2: #0f1a3c;
    --pm-violet: #432d92;
    --pm-soft: #f8f6ff;
    --pm-head: #343c55;
    --pm-body: #5e6371;
    --pm-muted: #868b9b;
    --pm-line: #ebe8f5;
    --pm-g-logo: linear-gradient(90deg, #359fad, #4cdaa0);
    --pm-g-logo-rev: linear-gradient(270deg, #4cdaa0, #359fad);
    --pm-g-pink: linear-gradient(90deg, #f9758f, #d9265f);
    --pm-g-violet: linear-gradient(90deg, #432d92, #5b3fd0);
    --pm-g-navy: linear-gradient(135deg, #1c1446, #0f1a3c);
    --pm-ease: cubic-bezier(0.22, 1, 0.36, 1);
    --pm-shadow: 0 22px 44px -24px rgba(28, 20, 70, 0.28);
    --pm-shadow-sm: 0 10px 24px -16px rgba(28, 20, 70, 0.22);
    --pm-head-font: 'Jost', sans-serif;
    --pm-text-font: 'Open Sans', sans-serif;

    display: block;
    font-family: var(--pm-text-font);
    font-size: 16px;
    line-height: 26px;
    color: var(--pm-body);
    background: #fff;
    overflow-x: clip;
}

.pm-page *,
.pm-page *::before,
.pm-page *::after {
    box-sizing: border-box;
}

.pm-page h1,
.pm-page h2,
.pm-page h3,
.pm-page h4 {
    font-family: var(--pm-head-font);
    color: var(--pm-head);
    letter-spacing: 0;
}

.pm-page p {
    margin: 0;
}

.pm-page ul,
.pm-page ol {
    margin: 0;
    padding: 0;
    list-style: none;
}

.pm-page img {
    max-width: 100%;
}

.pm-sprite {
    position: absolute;
    width: 0;
    height: 0;
    overflow: hidden;
}

.pm-ico {
    display: inline-block;
    width: 20px;
    height: 20px;
    flex-shrink: 0;
    fill: none;
    stroke: currentColor;
    stroke-width: 2;
    stroke-linecap: round;
    stroke-linejoin: round;
    vertical-align: middle;
}

.pm-ico--fill {
    fill: currentColor;
    stroke: none;
}

.pm-wrap {
    position: relative;
    z-index: 1;
    width: min(1200px, calc(100% - 40px));
    margin-inline: auto;
}

/* ---------- Shared Section Spacing & Hierarchy ---------- */
.pm-sec {
    position: relative;
    padding: 72px 0;
}

.pm-sec--soft {
    background: var(--pm-soft);
}

.pm-head {
    max-width: 780px;
    margin: 0 auto 40px;
    text-align: center;
}

.pm-eyebrow {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    margin: 0 0 12px !important;
    font-family: var(--pm-head-font);
    font-size: 14.5px;
    font-weight: 500;
    line-height: 1.2;
    letter-spacing: 3.5px;
    text-transform: uppercase;
    color: var(--pm-teal-ink);
}

.pm-eyebrow__dot {
    width: 8px;
    height: 8px;
    border-radius: 50%;
    background: var(--pm-g-logo);
    box-shadow: 0 0 0 4px rgba(76, 218, 160, 0.22);
}

.pm-eyebrow--light {
    color: var(--pm-mint);
}

.pm-title {
    margin: 0 0 12px;
    font-size: 32px;
    font-weight: 500;
    line-height: 1.25;
}

.pm-title--oneline {
    white-space: normal;
}

@media (min-width: 992px) {
    .pm-title--oneline {
        white-space: nowrap;
        font-size: clamp(22px, 2.2vw, 32px);
    }
}

/* Supporting line under section titles: single line principle */
.pm-desc {
    font-size: 16.5px;
    line-height: 26px;
    color: var(--pm-body);
}

.pm-center {
    margin-top: 36px;
    text-align: center;
}

/* ---------- Buttons (Pink for Main CTAs, Teal for WhatsApp/Secondary) ---------- */
.pm-btn {
    position: relative;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 10px;
    min-height: 52px;
    padding: 0 28px;
    border: 0;
    border-radius: 999px;
    font-family: var(--pm-head-font);
    font-size: 16px;
    font-weight: 500;
    line-height: 1;
    white-space: nowrap;
    text-decoration: none;
    color: #fff;
    overflow: hidden;
    isolation: isolate;
    transition: transform 0.3s var(--pm-ease), box-shadow 0.3s ease, background 0.3s ease, color 0.3s ease;
}

.pm-btn:hover,
.pm-btn:focus-visible {
    color: #fff;
    text-decoration: none;
    transform: translateY(-2px);
}

/* Main CTA buttons strictly use the pink gradient */
.pm-btn--pink {
    background: var(--pm-g-pink);
    box-shadow: 0 14px 28px -14px rgba(217, 38, 95, 0.7);
}

.pm-btn--pink:hover {
    box-shadow: 0 18px 32px -14px rgba(217, 38, 95, 0.85);
}

/* Secondary & WhatsApp buttons strictly use the logo teal-green gradient */
.pm-btn--teal {
    background: var(--pm-g-logo-rev);
    box-shadow: 0 14px 28px -14px rgba(53, 159, 173, 0.75);
    text-shadow: 0 1px 1px rgba(15, 26, 60, 0.18);
}

.pm-btn--teal:hover {
    box-shadow: 0 18px 32px -14px rgba(53, 159, 173, 0.85);
}

/* Outline / Line button: matches theme borders */
.pm-btn--line {
    color: var(--pm-head);
    background: #fff;
    box-shadow: inset 0 0 0 1.5px rgba(53, 159, 173, 0.35);
}

.pm-btn--line:hover,
.pm-btn--line:focus-visible {
    color: var(--pm-teal-ink);
    box-shadow: inset 0 0 0 1.5px var(--pm-teal);
}

.pm-btn--sm {
    min-height: 44px;
    padding: 0 20px;
    font-size: 14.5px;
}

.pm-btn--block {
    display: flex;
    width: 100%;
}

.pm-btn .pm-ico {
    width: 18px;
    height: 18px;
    transition: transform 0.3s var(--pm-ease);
}

.pm-btn:hover .pm-ico {
    transform: translateX(2px);
}

/* Subtle glint effect on select main CTAs */
.pm-btn--shine::after {
    content: '';
    position: absolute;
    top: 0;
    bottom: 0;
    left: -60%;
    width: 40%;
    z-index: -1;
    background: linear-gradient(100deg, transparent, rgba(255, 255, 255, 0.55), transparent);
    transform: skewX(-20deg);
    animation: pm-shine 5.5s ease-in-out infinite;
}

@keyframes pm-shine {
    0%, 72% { left: -60%; }
    86%, 100% { left: 130%; }
}

/* Responsive CTA visibility helpers */
.pm-call-desktop { display: inline; }
.pm-call-mobile { display: none; }

/* Scroll reveal (classes set by js/service-page.js) */
.pm-page .wdd-reveal {
    opacity: 0;
    transform: translateY(24px);
    transition: opacity 0.7s var(--pm-ease) var(--d, 0s), transform 0.7s var(--pm-ease) var(--d, 0s);
}

.pm-page .wdd-reveal.is-in {
    opacity: 1;
    transform: none;
}

/* ==========================================================
   1. HERO + FUNNEL GRAPHIC (No Dot Grids, Pure Logo Colours)
   ========================================================== */
.pm-hero {
    position: relative;
    padding: 68px 0 76px;
    background:
        radial-gradient(640px 420px at 85% 25%, rgba(76, 218, 160, 0.12), transparent 70%),
        radial-gradient(560px 400px at 15% 85%, rgba(53, 159, 173, 0.08), transparent 70%),
        #fff;
    overflow: hidden;
}

/* Organic curved visual aura (replaces the dot-grid per owner feedback) */
.pm-hero__grid {
    position: absolute;
    right: -100px;
    top: -100px;
    width: 600px;
    height: 600px;
    border-radius: 50%;
    background: radial-gradient(circle, rgba(76, 218, 160, 0.09) 0%, rgba(53, 159, 173, 0.04) 50%, transparent 70%);
    pointer-events: none;
}

.pm-hero__in {
    display: grid;
    grid-template-columns: minmax(0, 1.05fr) minmax(0, 0.95fr);
    gap: 60px;
    align-items: center;
}

.pm-hero__copy {
    container-type: inline-size;
}

.pm-hero__h1 {
    margin: 0 0 12px;
    font-size: 36px;
    font-weight: 500;
    line-height: 1.2;
}

.pm-hl {
    background: var(--pm-g-logo);
    -webkit-background-clip: text;
    background-clip: text;
    -webkit-text-fill-color: transparent;
    color: var(--pm-teal-ink);
}

.pm-hero__sub {
    margin: 0 0 16px !important;
    font-family: var(--pm-head-font);
    font-size: 18px;
    font-weight: 500;
    color: var(--pm-head);
}

.pm-hero__lead {
    margin: 0 0 22px !important;
    font-size: 16px;
    line-height: 27px;
    text-align: justify;
    text-justify: inter-word;
}

.pm-hero__lead strong {
    color: var(--pm-head);
    font-weight: 600;
}

.pm-hero__ticks {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 12px 18px;
    margin: 0 0 28px !important;
}

.pm-hero__ticks li {
    display: flex;
    align-items: center;
    gap: 12px;
    font-family: var(--pm-head-font);
    font-size: 16.5px;
    font-weight: 500;
    color: var(--pm-head);
}

.pm-tick {
    display: grid;
    place-items: center;
    width: 36px;
    height: 36px;
    border-radius: 11px;
    color: var(--pm-teal-ink);
    background: linear-gradient(135deg, rgba(53, 159, 173, 0.14), rgba(76, 218, 160, 0.22));
}

.pm-ctas {
    display: flex;
    flex-wrap: wrap;
    gap: 14px;
    margin-bottom: 26px;
}

/* Proof points: strictly only "Clients across India & abroad" & "50+ industries served", aligned */
.pm-proof {
    display: flex;
    flex-wrap: wrap;
    align-items: center;
    gap: 8px 0;
    padding-top: 20px !important;
    border-top: 1px dashed #dcd8ec;
    font-size: 14.5px;
    color: var(--pm-body);
}

.pm-proof li {
    display: inline-flex;
    align-items: center;
}

.pm-proof li + li::before {
    content: '';
    width: 6px;
    height: 6px;
    margin: 0 14px;
    border-radius: 50%;
    background: var(--pm-mint);
}

.pm-proof__m { display: none; }
.pm-proof__d { margin-right: 0.3em; }

.pm-proof b {
    margin-right: 5px;
    font-family: var(--pm-head-font);
    font-weight: 600;
    color: var(--pm-head);
}

/* Funnel Graphic (Reach -> Leads -> Sales, recoloured in brand palette) */
.pm-funnel {
    position: relative;
    width: min(100%, 520px);
    margin-inline: auto;
    padding: 0 0 74px;
}

.pm-funnel__sources {
    position: relative;
    display: flex;
    justify-content: space-between;
    align-items: flex-start;
    height: 126px;
    padding: 0 3%;
}

.pm-src {
    position: relative;
    z-index: 2;
    display: grid;
    place-items: center;
    width: 48px;
    height: 48px;
    border-radius: 14px;
    background: #fff;
    border: 1px solid var(--pm-line);
    box-shadow: var(--pm-shadow-sm);
    animation: pm-bob 4.2s ease-in-out infinite;
    animation-delay: calc(var(--i) * -0.7s);
    transition: transform 0.3s var(--pm-ease), box-shadow 0.3s ease;
}

.pm-src:hover {
    transform: translateY(-4px) scale(1.08);
    box-shadow: var(--pm-shadow);
}

.pm-src img {
    width: 24px;
    height: 24px;
}

.pm-src .pm-ico {
    width: 22px;
    height: 22px;
    color: var(--pm-teal-ink);
}

@keyframes pm-bob {
    0%, 100% { transform: translateY(0); }
    50% { transform: translateY(-7px); }
}

.pm-funnel__wires {
    position: absolute;
    left: 0;
    right: 0;
    top: 54px;
    width: 100%;
    height: 74px;
    overflow: visible;
}

.pm-funnel__wires path {
    fill: none;
    stroke: #98dfcf;
    stroke-width: 2;
    stroke-dasharray: 5 7;
    vector-effect: non-scaling-stroke;
    animation: pm-wire 1.6s linear infinite;
}

@keyframes pm-wire {
    to { stroke-dashoffset: -24; }
}

.pm-funnel__stack {
    position: relative;
    z-index: 1;
    display: grid;
    gap: 8px;
    padding: 0 32px !important;
}

.pm-stage {
    --inset: 0px;
    --slope: 38px;
    position: relative;
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 14px;
    height: 88px;
    margin: 0 var(--inset);
    color: #fff;
    clip-path: polygon(0 0, 100% 0, calc(100% - var(--slope)) 100%, var(--slope) 100%);
    overflow: hidden;
}

.pm-stage::after {
    content: '';
    position: absolute;
    inset: 0;
    background: linear-gradient(100deg, transparent 30%, rgba(255, 255, 255, 0.28) 50%, transparent 70%);
    transform: translateX(-120%);
    animation: pm-sweep 6s ease-in-out infinite;
}

.pm-stage--leads::after { animation-delay: 0.5s; }
.pm-stage--sales::after { animation-delay: 1s; }

@keyframes pm-sweep {
    0%, 60% { transform: translateX(-120%); }
    85%, 100% { transform: translateX(120%); }
}

/* Stage 1: Reach -> Navy #1c1446 */
.pm-stage--reach {
    background: linear-gradient(90deg, #1c1446, #2d2459);
}

/* Stage 2: Leads -> Mid Teal */
.pm-stage--leads {
    --inset: 42px;
    background: linear-gradient(90deg, #247d8b, #359fad);
}

/* Stage 3: Sales -> Lead Logo Gradient (Teal-to-Mint) */
.pm-stage--sales {
    --inset: 84px;
    background: var(--pm-g-logo);
}

/* Stage 4: Deal Closed / Profit -> theme violet result pill under the funnel */
.pm-stage--profit {
    justify-self: center;
    width: max-content;
    max-width: 100%;
    height: 72px;
    margin: 4px 0 0;
    padding: 0 26px 0 16px;
    border-radius: 999px;
    clip-path: none;
    background: var(--pm-g-violet);
    box-shadow: 0 14px 28px -16px rgba(67, 45, 146, 0.7);
}

.pm-stage--profit::after { animation-delay: 1.5s; }

.pm-stage__ico {
    position: relative;
    z-index: 1;
    display: grid;
    place-items: center;
    width: 40px;
    height: 40px;
    border-radius: 50%;
    background: rgba(255, 255, 255, 0.2);
    box-shadow: inset 0 0 0 1px rgba(255, 255, 255, 0.35);
}

.pm-stage__txt {
    position: relative;
    z-index: 1;
    display: grid;
    line-height: 1.2;
}

.pm-stage__txt b {
    font-family: var(--pm-head-font);
    font-size: 19px;
    font-weight: 600;
}

.pm-stage__txt small {
    font-size: 12.5px;
    opacity: 0.92;
}

/* Leads dropping through the funnel */
.pm-funnel__drops {
    position: absolute;
    left: 50%;
    top: 60px;
    height: 80px;
    z-index: 2;
    width: 0;
    pointer-events: none;
}

.pm-funnel__drops i {
    position: absolute;
    left: calc(var(--x, 0px) - 5px);
    top: 0;
    width: 10px;
    height: 10px;
    border-radius: 50%;
    background: #fff;
    box-shadow: 0 0 0 3px rgba(76, 218, 160, 0.65), 0 4px 10px rgba(28, 20, 70, 0.3);
    opacity: 0;
    animation: pm-drop 3.2s cubic-bezier(0.45, 0, 0.55, 1) infinite;
}

.pm-funnel__drops i:nth-child(1) { --x: -195px; }
.pm-funnel__drops i:nth-child(2) { animation-delay: 0.8s; --x: -65px; }
.pm-funnel__drops i:nth-child(3) { animation-delay: 1.6s; --x: 65px; }
.pm-funnel__drops i:nth-child(4) { animation-delay: 2.4s; --x: 195px; }
.pm-funnel__drops i:nth-child(5) { animation-delay: 3.2s; --x: 0px; }

@keyframes pm-drop {
    0% { transform: translate(0, 0) scale(0.6); opacity: 0; }
    10% { opacity: 1; }
    80% { opacity: 1; }
    100% { transform: translate(calc(var(--x, 0px) * -1), 74px) scale(0.5); opacity: 0; }
}

.pm-float {
    position: absolute;
    z-index: 3;
    display: flex;
    align-items: center;
    gap: 10px;
    padding: 10px 14px 10px 10px;
    border-radius: 14px;
    background: #fff;
    border: 1px solid var(--pm-line);
    box-shadow: var(--pm-shadow);
    font-size: 12px;
    line-height: 1.3;
    color: var(--pm-muted);
    animation: pm-bob 5s ease-in-out infinite;
}

.pm-float b {
    display: block;
    font-family: var(--pm-head-font);
    font-size: 14px;
    font-weight: 600;
    color: var(--pm-head);
}

.pm-float small {
    font-size: 12px;
}

.pm-float__ico {
    display: grid;
    place-items: center;
    width: 34px;
    height: 34px;
    border-radius: 10px;
    color: #fff;
    background: var(--pm-g-logo);
}

.pm-float__ico .pm-ico {
    width: 17px;
    height: 17px;
}

/* Floating badge variants: recoloured to logo theme */
.pm-float__ico--pink {
    background: linear-gradient(135deg, #1f7f8c, #4cdaa0);
}

.pm-float__ico--violet {
    background: var(--pm-navy);
    color: var(--pm-mint);
}

.pm-float--cpl {
    left: -24px;
    bottom: 0;
    animation-delay: -1.2s;
}

.pm-spark {
    width: 70px;
    height: 26px;
    margin-left: 4px;
}

.pm-spark path {
    fill: none;
    stroke: var(--pm-teal);
    stroke-width: 2.4;
    stroke-linecap: round;
}

.pm-float--lead {
    right: -36px;
    top: 334px; /* beside the Sales row, clear of the Leads label */
    animation-delay: -2.4s;
}

.pm-float--budget {
    right: -28px;
    top: 76px; /* above the Reach label */
    animation-delay: -3.4s;
}

.pm-funnel__note {
    position: absolute;
    right: 0;
    bottom: 20px;
    font-size: 12px;
    letter-spacing: 0.5px;
    color: var(--pm-muted);
}

/* ==========================================================
   2. CHANNEL RAIL (Real Logos on Moving Track)
   ========================================================== */
.pm-channels {
    position: relative;
    padding: 24px 0;
    background: var(--pm-soft);
    border-top: 1px solid var(--pm-line);
    border-bottom: 1px solid var(--pm-line);
}

.pm-channels__in {
    display: flex;
    align-items: center;
    gap: 28px;
}

.pm-channels__label {
    display: flex;
    flex: 0 0 auto;
    align-items: center;
    gap: 12px;
    padding-right: 28px;
    border-right: 1px solid #dedaf0;
}

.pm-channels__label h2 {
    margin: 0;
    font-size: 18px;
    font-weight: 500;
    line-height: 1.25;
    white-space: nowrap;
}

.pm-channels__ico {
    display: grid;
    place-items: center;
    width: 40px;
    height: 40px;
    border-radius: 50%;
    color: #fff;
    background: var(--pm-g-logo);
    box-shadow: 0 10px 20px -10px rgba(53, 159, 173, 0.75);
}

.pm-rail {
    position: relative;
    flex: 1 1 auto;
    min-width: 0;
    overflow: hidden;
    -webkit-mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
    mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
}

.pm-rail__track {
    display: flex;
    flex-wrap: wrap;
    gap: 12px;
    width: max-content;
    max-width: 100%;
}

.pm-rail.is-ready .pm-rail__track {
    flex-wrap: nowrap;
    max-width: none;
    animation: pm-marquee var(--speed, 38s) linear infinite;
}

.pm-rail:hover .pm-rail__track,
.pm-rail.is-held .pm-rail__track {
    animation-play-state: paused;
}

@keyframes pm-marquee {
    to { transform: translateX(-50%); }
}

.pm-chip {
    display: flex;
    flex: 0 0 auto;
    align-items: center;
    gap: 11px;
    padding: 8px 18px 8px 10px;
    border-radius: 999px;
    background: #fff;
    border: 1px solid var(--pm-line);
    box-shadow: 0 6px 16px -12px rgba(28, 20, 70, 0.35);
}

.pm-chip img {
    width: 24px;
    height: 24px;
    padding: 0;
}

.pm-chip span {
    display: grid;
    line-height: 1.2;
}

.pm-chip b {
    font-family: var(--pm-head-font);
    font-size: 14.5px;
    font-weight: 500;
    color: var(--pm-head);
}

.pm-chip small {
    font-size: 11.5px;
    color: var(--pm-muted);
}

/* ==========================================================
   3. SERVICE QUADRANT (Recoloured in Logo Theme)
   ========================================================== */
.pm-quad {
    position: relative;
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 100px 150px;
    padding: 48px 0;
}

.pm-quad__axis {
    position: absolute;
    z-index: 0;
    pointer-events: none;
}

.pm-quad__axis--y {
    left: 50%;
    top: 24px;
    bottom: 24px;
    width: 2px;
    margin-left: -1px;
    background: repeating-linear-gradient(180deg, #cfc8ea 0 6px, transparent 6px 12px);
}

.pm-quad__axis--x {
    top: 50%;
    left: 0;
    right: 0;
    height: 2px;
    margin-top: -1px;
    background: repeating-linear-gradient(90deg, #cfc8ea 0 6px, transparent 6px 12px);
}

.pm-quad__lbl {
    position: absolute;
    z-index: 2;
    padding: 5px 14px;
    border-radius: 999px;
    font-family: var(--pm-head-font);
    font-size: 12.5px;
    font-weight: 500;
    letter-spacing: 2px;
    text-transform: uppercase;
    color: var(--pm-teal-ink);
    background: #fff;
    border: 1px solid #d4e8ea;
}

.pm-quad__lbl--t { top: 0; left: 50%; transform: translateX(-50%); }
.pm-quad__lbl--b { bottom: 0; left: 50%; transform: translateX(-50%); }
.pm-quad__lbl--l { left: 0; top: 50%; transform: translateY(-50%); }
.pm-quad__lbl--r { right: 0; top: 50%; transform: translateY(-50%); }

.pm-quad__core {
    position: absolute;
    left: 50%;
    top: 50%;
    z-index: 1;
    width: 148px;
    height: 148px;
    transform: translate(-50%, -50%);
    pointer-events: none;
}

.pm-quad__ring {
    position: absolute;
    border-radius: 50%;
    inset: 0;
}

.pm-quad__ring--1 {
    background: radial-gradient(circle, rgba(76, 218, 160, 0.16), rgba(53, 159, 173, 0.05) 70%);
    border: 1px solid rgba(53, 159, 173, 0.2);
}

.pm-quad__ring--2 {
    inset: 18px;
    border: 2px dashed rgba(53, 159, 173, 0.55);
    animation: pm-spin 22s linear infinite;
}

.pm-quad__ring--3 {
    inset: 36px;
    border: 2px solid rgba(76, 218, 160, 0.45);
    animation: pm-pulse 2.8s ease-out infinite;
}

@keyframes pm-spin {
    to { transform: rotate(360deg); }
}

@keyframes pm-pulse {
    0% { transform: scale(0.9); opacity: 1; }
    100% { transform: scale(1.35); opacity: 0; }
}

.pm-quad__mark {
    position: absolute;
    left: 50%;
    top: 50%;
    display: grid;
    place-items: center;
    width: 60px;
    height: 60px;
    border-radius: 50%;
    background: #fff;
    box-shadow: 0 12px 26px -12px rgba(28, 20, 70, 0.45);
    transform: translate(-50%, -50%);
}

.pm-quad__mark img {
    width: 34px;
    height: 34px;
}

.pm-quad__goal {
    position: absolute;
    left: 50%;
    top: calc(100% + 6px);
    padding: 4px 12px;
    border-radius: 999px;
    font-family: var(--pm-head-font);
    font-size: 12px;
    font-weight: 500;
    white-space: nowrap;
    color: #fff;
    background: var(--pm-navy);
    transform: translateX(-50%);
}

.pm-q {
    position: relative;
    z-index: 1;
    display: flex;
    flex-direction: column;
    padding: 20px 20px 24px;
    border-radius: 22px;
    background: #fff;
    border: 1px solid var(--pm-line);
    box-shadow: var(--pm-shadow-sm);
    transition: transform 0.4s var(--pm-ease), box-shadow 0.4s ease, border-color 0.4s ease;
}

.pm-q:hover {
    transform: translateY(-4px);
    border-color: #c9e4e6;
    box-shadow: var(--pm-shadow);
}

/* Corner bracket pointers: themed to teal-green logo palette */
.pm-q::before {
    content: '';
    position: absolute;
    width: 32px;
    height: 32px;
    border: 3px solid transparent;
    pointer-events: none;
}

.pm-q--tl::before { right: -12px; bottom: -12px; border-right-color: var(--pm-teal); border-bottom-color: var(--pm-teal); border-radius: 0 0 12px 0; }
.pm-q--tr::before { left: -12px; bottom: -12px; border-left-color: var(--pm-mint); border-bottom-color: var(--pm-mint); border-radius: 0 0 0 12px; }
.pm-q--bl::before { right: -12px; top: -12px; border-right-color: var(--pm-teal); border-top-color: var(--pm-teal); border-radius: 0 12px 0 0; }
.pm-q--br::before { left: -12px; top: -12px; border-left-color: var(--pm-mint); border-top-color: var(--pm-mint); border-radius: 12px 0 0 0; }

.pm-q__ui {
    position: relative;
    display: flex;
    align-items: center;
    justify-content: center;
    height: 124px;
    margin-bottom: 18px;
    border-radius: 16px;
    overflow: hidden;
}

.pm-q__tag {
    margin-bottom: 8px !important;
    font-family: var(--pm-head-font);
    font-size: 12px;
    font-weight: 500;
    letter-spacing: 2px;
    text-transform: uppercase;
    color: var(--pm-teal-ink);
}

.pm-q h3 {
    display: flex;
    align-items: center;
    gap: 12px;
    margin: 0 0 10px;
    font-size: 20px;
    font-weight: 500;
    line-height: 1.3;
}

/* All quadrant cards use consistent logo teal-green icon badges */
.pm-q__ico {
    display: grid;
    place-items: center;
    width: 38px;
    height: 38px;
    flex-shrink: 0;
    border-radius: 11px;
    color: #fff;
    background: var(--pm-g-logo);
    box-shadow: 0 8px 16px -8px rgba(53, 159, 173, 0.85);
}

.pm-q--tr .pm-q__ico { background: var(--pm-g-logo); }
.pm-q--bl .pm-q__ico { background: var(--pm-g-logo); }
.pm-q--br .pm-q__ico { background: var(--pm-g-logo); }

.pm-q__body p:not(.pm-q__tag) {
    font-size: 15.5px;
    line-height: 25px;
}

/* Mini UI 1: Brand kit */
.pm-ui-brand {
    gap: 18px;
    flex-wrap: wrap;
    padding: 14px;
    background: linear-gradient(135deg, rgba(76, 218, 160, 0.14), rgba(53, 159, 173, 0.08));
}

.pm-ui-brand__aa {
    font-family: var(--pm-head-font);
    font-size: 42px;
    font-weight: 600;
    line-height: 1;
    background: var(--pm-g-logo);
    -webkit-background-clip: text;
    background-clip: text;
    -webkit-text-fill-color: transparent;
}

.pm-ui-brand__sw {
    display: flex;
}

.pm-ui-brand__sw i {
    width: 28px;
    height: 28px;
    margin-left: -8px;
    border-radius: 50%;
    border: 3px solid #fff;
    box-shadow: 0 4px 10px -4px rgba(28, 20, 70, 0.35);
    transition: transform 0.4s var(--pm-ease);
}

.pm-ui-brand__sw i:nth-child(1) { margin-left: 0; background: #359fad; }
.pm-ui-brand__sw i:nth-child(2) { background: #4cdaa0; }
.pm-ui-brand__sw i:nth-child(3) { background: #1c1446; }
.pm-ui-brand__sw i:nth-child(4) { background: #f8f6ff; }

.pm-q:hover .pm-ui-brand__sw i { transform: translateY(-4px); }
.pm-q:hover .pm-ui-brand__sw i:nth-child(2) { transition-delay: 0.05s; }
.pm-q:hover .pm-ui-brand__sw i:nth-child(3) { transition-delay: 0.1s; }
.pm-q:hover .pm-ui-brand__sw i:nth-child(4) { transition-delay: 0.15s; }

.pm-ui-brand__msg {
    display: inline-flex;
    align-items: center;
    gap: 6px;
    padding: 5px 12px;
    border-radius: 999px;
    font-family: var(--pm-head-font);
    font-size: 12.5px;
    font-weight: 500;
    color: var(--pm-head);
    background: #fff;
    box-shadow: 0 6px 14px -10px rgba(28, 20, 70, 0.4);
}

.pm-ui-brand__msg .pm-ico {
    width: 14px;
    height: 14px;
    color: var(--pm-teal);
}

/* Mini UI 2: A/B bars */
.pm-ui-ab {
    flex-direction: column;
    align-items: stretch;
    gap: 12px;
    padding: 16px 20px;
    background: linear-gradient(135deg, rgba(53, 159, 173, 0.1), rgba(76, 218, 160, 0.05));
}

.pm-ui-ab__row {
    display: flex;
    align-items: center;
    gap: 10px;
}

.pm-ui-ab__row em {
    display: grid;
    place-items: center;
    width: 26px;
    height: 26px;
    flex-shrink: 0;
    border-radius: 7px;
    font-family: var(--pm-head-font);
    font-size: 13px;
    font-style: normal;
    font-weight: 600;
    color: var(--pm-teal-ink);
    background: #fff;
}

.pm-ui-ab__row i {
    position: relative;
    flex: 1;
    height: 11px;
    border-radius: 999px;
    background: rgba(53, 159, 173, 0.12);
    overflow: hidden;
}

.pm-ui-ab__row i::after {
    content: '';
    position: absolute;
    inset: 0 auto 0 0;
    width: var(--w);
    border-radius: inherit;
    background: linear-gradient(90deg, #9ddad5, #359fad);
    transform-origin: left;
    transition: transform 1.2s var(--pm-ease);
}

.pm-ui-ab__row.is-win i::after {
    background: var(--pm-g-logo);
}

.pm-ui-ab__row .pm-ico {
    width: 17px;
    height: 17px;
    color: var(--pm-teal);
}

.pm-ui-ab small {
    font-size: 11px;
    letter-spacing: 0.4px;
    text-align: right;
    color: var(--pm-muted);
}

/* Mini UI 3: Video formats */
.pm-ui-video {
    align-items: flex-end;
    gap: 12px;
    padding: 16px 16px 18px;
    background: linear-gradient(135deg, rgba(53, 159, 173, 0.12), rgba(76, 218, 160, 0.06));
}

.pm-ui-video__f {
    position: relative;
    display: grid;
    place-items: center;
    border-radius: 10px;
    color: #fff;
    background: var(--pm-navy);
    box-shadow: 0 10px 18px -10px rgba(15, 26, 60, 0.6);
    transition: transform 0.4s var(--pm-ease);
}

.pm-ui-video__f .pm-ico {
    width: 24px;
    height: 24px;
    padding: 5px;
    border-radius: 50%;
    background: var(--pm-g-logo);
}

.pm-ui-video__f small {
    position: absolute;
    left: 6px;
    bottom: 4px;
    font-size: 10px;
    line-height: 1.2;
    color: rgba(255, 255, 255, 0.85);
}

.pm-ui-video__f--916 { width: 48px; height: 84px; }
.pm-ui-video__f--11 { width: 76px; height: 76px; }
.pm-ui-video__f--169 { width: 116px; height: 66px; }

.pm-q:hover .pm-ui-video__f { transform: translateY(-4px); }
.pm-q:hover .pm-ui-video__f--11 { transition-delay: 0.06s; }
.pm-q:hover .pm-ui-video__f--169 { transition-delay: 0.12s; }

/* Mini UI 4: Campaign status toggles */
.pm-ui-camp {
    flex-direction: column;
    align-items: stretch;
    justify-content: center;
    gap: 7px;
    padding: 12px 18px;
    background: linear-gradient(135deg, rgba(28, 20, 70, 0.05), rgba(76, 218, 160, 0.09));
}

.pm-ui-camp__row {
    display: flex;
    align-items: center;
    gap: 10px;
    padding: 6px 10px;
    border-radius: 10px;
    background: #fff;
    box-shadow: 0 6px 14px -12px rgba(28, 20, 70, 0.45);
}

.pm-ui-camp__row .pm-ico {
    width: 16px;
    height: 16px;
    color: var(--pm-teal-ink);
}

.pm-ui-camp__row b {
    font-family: var(--pm-head-font);
    font-size: 13px;
    font-weight: 500;
    color: var(--pm-head);
}

.pm-ui-camp__sw {
    position: relative;
    flex-shrink: 0;
    width: 30px;
    height: 17px;
    margin-left: auto;
    border-radius: 999px;
    background: #d9d6e8;
    transition: background 0.3s ease;
}

.pm-ui-camp__sw::after {
    content: '';
    position: absolute;
    top: 2px;
    left: 2px;
    width: 13px;
    height: 13px;
    border-radius: 50%;
    background: #fff;
    transition: transform 0.3s var(--pm-ease);
}

.pm-ui-camp__sw.is-on { background: var(--pm-g-logo); }
.pm-ui-camp__sw.is-on::after { transform: translateX(13px); }
.pm-q:hover .pm-ui-camp__sw:not(.is-on) { background: var(--pm-g-logo); }
.pm-q:hover .pm-ui-camp__sw:not(.is-on)::after { transform: translateX(13px); }

/* A/B bar animations */
.pm-quad.is-armed .pm-ui-ab__row i::after { transform: scaleX(0); }
.pm-quad.is-live .pm-ui-ab__row i::after { transform: scaleX(1); }
.pm-quad.is-live .pm-ui-ab__row.is-win i::after { transition-delay: 0.25s; }

/* ==========================================================
   4. ASYMMETRICAL HEADERS & PUBLIC RESEARCH STRIP
   ========================================================== */
.pm-asym-head {
    display: flex;
    align-items: flex-end;
    justify-content: space-between;
    gap: 36px;
    margin-bottom: 32px;
}

.pm-asym-head__left {
    flex: 0 1 540px;
}

.pm-asym-head__left .pm-title {
    margin-bottom: 0;
}

.pm-asym-head__right {
    flex: 1 1 480px;
    max-width: 540px;
}

.pm-asym-head__right .pm-desc {
    margin: 0;
    font-size: 15.5px;
    line-height: 25px;
    color: var(--pm-body);
}

/* Informative Public Research Stats Strip */
.pm-research-strip {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 20px;
    margin-bottom: 40px;
}

.pm-rstat {
    padding: 24px 22px;
    border-radius: 18px;
    background: #fff;
    border: 1px solid var(--pm-line);
    box-shadow: var(--pm-shadow-sm);
    display: flex;
    flex-direction: column;
    position: relative;
    transition: transform 0.3s var(--pm-ease), box-shadow 0.3s ease;
}

.pm-rstat:hover {
    transform: translateY(-3px);
    box-shadow: var(--pm-shadow);
}

.pm-rstat__val {
    font-family: var(--pm-head-font);
    font-size: 38px;
    font-weight: 700;
    line-height: 1.1;
    color: var(--pm-teal-ink);
    background: var(--pm-g-logo);
    -webkit-background-clip: text;
    -webkit-text-fill-color: transparent;
    margin-bottom: 8px;
}

.pm-rstat__label {
    font-size: 14.5px;
    line-height: 22px;
    color: var(--pm-head);
    margin-bottom: 12px !important;
    font-weight: 500;
    flex-grow: 1;
}

.pm-rstat__src {
    display: inline-flex;
    align-items: center;
    gap: 6px;
    font-size: 12px;
    color: var(--pm-muted);
    border-top: 1px dashed #e2e0ed;
    padding-top: 8px;
    width: 100%;
}

.pm-rstat__src .pm-ico {
    width: 13px;
    height: 13px;
    color: var(--pm-teal);
    flex-shrink: 0;
}

/* ==========================================================
   4b. CASE STUDY & RESEARCH BENCHMARKS (boAt Case Study)
   ========================================================== */
.pm-boat-card {
    padding: 38px;
    border-radius: 26px;
    background: #fff;
    border: 1px solid var(--pm-line);
    box-shadow: var(--pm-shadow);
    margin-bottom: 32px;
    position: relative;
    overflow: hidden;
    transition: box-shadow 0.35s ease, transform 0.35s var(--pm-ease);
}

.pm-boat-card:hover {
    transform: translateY(-3px);
    box-shadow: 0 28px 52px -20px rgba(28, 20, 70, 0.22);
}

.pm-boat-card::before {
    content: '';
    position: absolute;
    top: 0;
    left: 0;
    right: 0;
    height: 4px;
    background: linear-gradient(90deg, #e22424 0%, #e22424 25%, var(--pm-teal) 60%, var(--pm-mint) 100%);
}

.pm-boat-card__top {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 24px;
    padding-bottom: 24px;
    border-bottom: 1px solid #ebe8f5;
    margin-bottom: 28px;
}

.pm-boat-card__brand {
    display: flex;
    align-items: center;
    gap: 20px;
}

.pm-boat-logo {
    display: block;
    width: 120px;
    height: auto;
}

.pm-boat-card__meta b {
    display: block;
    font-family: var(--pm-head-font);
    font-size: 19px;
    font-weight: 600;
    color: var(--pm-head);
    line-height: 1.2;
}

.pm-badge--boat {
    display: inline-block;
    font-size: 11px;
    font-weight: 600;
    letter-spacing: 1px;
    text-transform: uppercase;
    padding: 3px 10px;
    border-radius: 999px;
    background: rgba(226, 36, 36, 0.1);
    color: #e22424;
    margin-bottom: 4px;
}

.pm-boat-card__headline {
    font-family: var(--pm-head-font);
    font-size: 17.5px;
    font-weight: 500;
    line-height: 1.35;
    color: var(--pm-head);
    max-width: 580px;
}

.pm-boat-grid {
    display: grid;
    grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.25fr) minmax(0, 1fr);
    gap: 30px;
    margin-bottom: 26px;
}

.pm-boat-col {
    display: flex;
    flex-direction: column;
}

.pm-boat-col__head {
    display: flex;
    align-items: center;
    gap: 10px;
    margin-bottom: 14px;
}

.pm-boat-col__head h4 {
    margin: 0;
    font-size: 17px;
    font-weight: 600;
    color: var(--pm-head);
}

.pm-boat-col__ico {
    display: grid;
    place-items: center;
    width: 34px;
    height: 34px;
    border-radius: 10px;
    color: #fff;
    background: var(--pm-navy);
}

.pm-boat-col__ico--teal { background: var(--pm-teal-ink); }
.pm-boat-col__ico--pink { background: var(--pm-g-pink); }

.pm-boat-col p {
    font-size: 14.5px;
    line-height: 23px;
    color: var(--pm-body);
}

.pm-boat-list {
    display: grid;
    gap: 10px;
    font-size: 14px;
    line-height: 22px;
}

.pm-boat-list b {
    color: var(--pm-head);
}

.pm-boat-metrics {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 12px;
    margin-bottom: 12px;
}

.pm-bm {
    padding: 12px;
    border-radius: 12px;
    background: var(--pm-soft);
    border: 1px solid var(--pm-line);
}

.pm-bm b {
    display: block;
    font-family: var(--pm-head-font);
    font-size: 20px;
    font-weight: 700;
    color: var(--pm-teal-ink);
}

.pm-bm small {
    display: block;
    font-size: 11.5px;
    line-height: 1.25;
    color: var(--pm-muted);
    margin-top: 2px;
}

.pm-boat-takeaway {
    font-size: 13px !important;
    line-height: 20px !important;
    color: var(--pm-muted) !important;
    font-style: italic;
    margin-top: 4px;
}

.pm-case-cite {
    display: flex;
    align-items: flex-start;
    gap: 10px;
    padding: 14px 18px;
    border-radius: 12px;
    background: var(--pm-soft);
    border: 1px dashed #d9d4ed;
    font-size: 12.5px;
    line-height: 19px;
    color: var(--pm-muted);
}

.pm-case-cite .pm-ico {
    width: 16px;
    height: 16px;
    flex-shrink: 0;
    color: var(--pm-teal);
    margin-top: 2px;
}

/* Public Research Benchmark Cards */
.pm-benchmarks-grid {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 20px;
}

.pm-bench-card {
    padding: 24px 22px;
    border-radius: 20px;
    background: #fff;
    border: 1px solid var(--pm-line);
    box-shadow: var(--pm-shadow-sm);
    display: flex;
    flex-direction: column;
    transition: transform 0.3s var(--pm-ease), box-shadow 0.3s ease;
}

.pm-bench-card:hover {
    transform: translateY(-3px);
    box-shadow: var(--pm-shadow);
}

.pm-bench-card__head {
    display: flex;
    align-items: center;
    justify-content: space-between;
    margin-bottom: 12px;
}

.pm-bench-tag {
    font-size: 11.5px;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.5px;
    color: var(--pm-teal-ink);
}

.pm-bench-metric {
    font-family: var(--pm-head-font);
    font-size: 26px;
    font-weight: 700;
    color: var(--pm-teal-ink);
    background: var(--pm-g-logo);
    -webkit-background-clip: text;
    -webkit-text-fill-color: transparent;
}

.pm-bench-card h4 {
    margin: 0 0 10px;
    font-size: 16.5px;
    font-weight: 600;
    color: var(--pm-head);
}

.pm-bench-card p {
    font-size: 14px;
    line-height: 22px;
    color: var(--pm-body);
    margin-bottom: 14px !important;
    flex-grow: 1;
}

.pm-bench-src {
    font-size: 11.5px;
    color: var(--pm-muted);
    border-top: 1px solid #ebe8f5;
    padding-top: 8px;
}

/* ==========================================================
   5. HOW WE WORK: STEP FLOW & DASHBOARDS
   ========================================================== */
.pm-flow__rail {
    position: relative;
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: 16px;
}

.pm-step {
    position: relative;
    display: grid;
    grid-template-columns: auto 1fr;
    grid-template-areas: "ico n" "ico t";
    align-items: center;
    column-gap: 14px;
    padding: 16px 18px 20px;
    border: 1px solid var(--pm-line);
    border-radius: 18px;
    background: #fff;
    text-align: left;
    cursor: pointer;
    overflow: hidden;
    transition: border-color 0.35s ease, box-shadow 0.35s ease, transform 0.35s var(--pm-ease), background 0.35s ease;
}

.pm-step:hover {
    transform: translateY(-2px);
    border-color: #bfe1e4;
}

.pm-step:focus-visible {
    outline: 2px solid var(--pm-teal);
    outline-offset: 2px;
}

.pm-step__n {
    grid-area: n;
    font-family: var(--pm-head-font);
    font-size: 12.5px;
    font-weight: 600;
    letter-spacing: 2px;
    line-height: 1.2;
    color: var(--pm-muted);
}

.pm-step__ico {
    grid-area: ico;
    display: grid;
    place-items: center;
    width: 44px;
    height: 44px;
    border-radius: 13px;
    color: var(--pm-teal-ink);
    background: rgba(53, 159, 173, 0.1);
    transition: background 0.35s ease, color 0.35s ease;
}

.pm-step__t {
    grid-area: t;
    font-family: var(--pm-head-font);
    font-size: 17.5px;
    font-weight: 500;
    line-height: 1.25;
    color: var(--pm-head);
}

.pm-step__bar {
    position: absolute;
    left: 18px;
    right: 18px;
    bottom: 8px;
    height: 3px;
    border-radius: 999px;
    background: #eeecf6;
    overflow: hidden;
}

.pm-step__bar i {
    display: block;
    width: 100%;
    height: 100%;
    background: var(--pm-g-logo);
    transform: scaleX(0);
    transform-origin: left;
}

.pm-step.is-on {
    border-color: rgba(53, 159, 173, 0.55);
    box-shadow: 0 16px 32px -20px rgba(53, 159, 173, 0.65);
    background: linear-gradient(180deg, #fff, #f4fbfa);
}

.pm-step.is-on .pm-step__ico {
    color: #fff;
    background: var(--pm-g-logo);
}

.pm-step.is-on .pm-step__n {
    color: var(--pm-teal-ink);
}

.pm-step.is-on .pm-step__bar i {
    transform: scaleX(1);
}

.pm-flow.is-auto .pm-step.is-on .pm-step__bar i {
    animation: pm-fill var(--pm-dur, 7s) linear forwards;
}

.pm-flow.is-paused .pm-step.is-on .pm-step__bar i {
    animation-play-state: paused;
}

@keyframes pm-fill {
    from { transform: scaleX(0); }
    to { transform: scaleX(1); }
}

.pm-flow__panes {
    position: relative;
    display: grid;
    margin-top: 22px;
    padding: 38px;
    border-radius: 26px;
    background:
        radial-gradient(420px 260px at 100% 0%, rgba(76, 218, 160, 0.14), transparent 70%),
        var(--pm-soft);
    border: 1px solid var(--pm-line);
    overflow: hidden;
}

.pm-flow__panes::before {
    content: '';
    position: absolute;
    left: -40px;
    bottom: -50px;
    width: 220px;
    height: 220px;
    background: url(../coregenx/coregenx-mark.svg) center / contain no-repeat;
    opacity: 0.07;
    pointer-events: none;
}

.pm-pane {
    position: relative;
    grid-area: 1 / 1;
    display: grid;
    grid-template-columns: minmax(0, 1fr) minmax(0, 1.08fr);
    gap: 40px;
    align-items: center;
}

.pm-pane:not(.is-on) {
    visibility: hidden;
    opacity: 0;
}

.pm-pane.is-on {
    animation: pm-pane-in 0.6s var(--pm-ease) both;
}

@keyframes pm-pane-in {
    from { opacity: 0; transform: translateY(14px); }
    to { opacity: 1; transform: none; }
}

.pm-pane:focus-visible {
    outline: 2px solid var(--pm-teal);
    outline-offset: 8px;
    border-radius: 12px;
}

.pm-pane__copy h3 {
    margin: 0 0 18px;
    font-size: 24px;
    font-weight: 500;
}

.pm-points {
    display: grid;
    gap: 15px;
}

.pm-points li {
    display: flex;
    align-items: flex-start;
    gap: 14px;
    font-size: 15px;
    line-height: 24px;
}

.pm-points li > .pm-ico {
    width: 36px;
    height: 36px;
    padding: 8px;
    border-radius: 11px;
    color: var(--pm-teal-ink);
    background: #fff;
    box-shadow: 0 8px 18px -12px rgba(28, 20, 70, 0.35);
}

.pm-points b {
    display: block;
    margin-bottom: 2px;
    font-family: var(--pm-head-font);
    font-size: 17px;
    font-weight: 500;
    color: var(--pm-head);
}

/* Dashboard UI */
.pm-dash {
    border-radius: 18px;
    background: #fff;
    border: 1px solid var(--pm-line);
    box-shadow: 0 30px 60px -34px rgba(28, 20, 70, 0.4);
    overflow: hidden;
}

.pm-dash__bar {
    display: flex;
    align-items: center;
    gap: 12px;
    padding: 12px 16px;
    background: var(--pm-navy);
    color: #fff;
}

.pm-dash__bar b {
    font-family: var(--pm-head-font);
    font-size: 14.5px;
    font-weight: 500;
}

.pm-dash__bar em {
    margin-left: auto;
    padding: 3px 10px;
    border-radius: 999px;
    font-size: 11px;
    font-style: normal;
    letter-spacing: 0.4px;
    color: rgba(255, 255, 255, 0.9);
    background: rgba(255, 255, 255, 0.14);
}

.pm-dash__dots {
    display: flex;
    gap: 5px;
}

.pm-dash__dots i {
    width: 9px;
    height: 9px;
    border-radius: 50%;
    background: rgba(255, 255, 255, 0.3);
}

.pm-dash__dots i:first-child { background: var(--pm-mint); }
.pm-dash__dots i:nth-child(2) { background: var(--pm-teal); }

.pm-dash__body {
    display: grid;
    grid-template-columns: minmax(0, 1.45fr) minmax(0, 1fr);
    gap: 18px;
    padding: 20px;
}

.pm-dash__lbl {
    margin-bottom: 12px !important;
    font-family: var(--pm-head-font);
    font-size: 12.5px;
    font-weight: 500;
    letter-spacing: 1px;
    text-transform: uppercase;
    color: var(--pm-muted);
}

.pm-dash__chip {
    display: flex;
    align-items: center;
    gap: 8px;
    padding: 8px 12px;
    border-radius: 12px;
    font-size: 12.5px;
    line-height: 1.35;
    font-weight: 600;
    color: var(--pm-teal-ink);
    background: rgba(76, 218, 160, 0.16);
}

.pm-dash__chip .pm-ico {
    width: 16px;
    height: 16px;
}

/* Segments */
.pm-seg__row {
    display: block;
    margin-bottom: 12px;
}

.pm-seg__row small {
    display: block;
    margin-bottom: 5px;
    font-size: 12.5px;
    line-height: 1.3;
    color: var(--pm-head);
}

.pm-seg__row i {
    position: relative;
    display: block;
    height: 9px;
    border-radius: 999px;
    background: #efedf7;
    overflow: hidden;
}

.pm-seg__row i::after {
    content: '';
    position: absolute;
    inset: 0 auto 0 0;
    width: var(--w);
    border-radius: inherit;
    background: var(--pm-g-logo);
}

.pm-pane.is-on .pm-seg__row i::after {
    animation: pm-grow 1.1s var(--pm-ease) both;
}

.pm-seg__row:nth-child(3) i::after { background: linear-gradient(90deg, #1f7f8c, #359fad); }
.pm-seg__row:nth-child(5) i::after { background: linear-gradient(90deg, #1c1446, #359fad); }
.pm-pane.is-on .pm-seg__row:nth-child(3) i::after { animation-delay: 0.1s; }
.pm-pane.is-on .pm-seg__row:nth-child(4) i::after { animation-delay: 0.2s; }
.pm-pane.is-on .pm-seg__row:nth-child(5) i::after { animation-delay: 0.3s; }

@keyframes pm-grow {
    from { transform: scaleX(0); transform-origin: left; }
    to { transform: scaleX(1); transform-origin: left; }
}

.pm-dash__side {
    display: flex;
    flex-direction: column;
    align-items: center;
    justify-content: center;
    gap: 14px;
}

/* Donut Chart: 100% Theme Colours */
.pm-donut {
    position: relative;
    width: 114px;
    height: 114px;
}

.pm-donut svg {
    width: 100%;
    height: 100%;
    transform: rotate(-90deg);
}

.pm-donut circle {
    fill: none;
    stroke-width: 6;
}

.pm-donut__bg { stroke: #efedf7; }

.pm-donut__a {
    stroke: var(--pm-teal);
    stroke-dasharray: 68 100;
    stroke-linecap: round;
}

.pm-pane.is-on .pm-donut__a {
    animation: pm-donut 1.2s var(--pm-ease) both;
}

.pm-donut__b {
    stroke: var(--pm-mint);
    stroke-dasharray: 22 100;
    stroke-dashoffset: -72;
    stroke-linecap: round;
}

@keyframes pm-donut {
    from { stroke-dasharray: 0 100; }
}

.pm-donut span {
    position: absolute;
    inset: 0;
    display: grid;
    place-items: center;
    font-family: var(--pm-head-font);
    font-size: 13.5px;
    font-weight: 500;
    line-height: 1.15;
    text-align: center;
    color: var(--pm-head);
}

/* Creative Formats & A/B Test Simulator */
.pm-dash__body--creative {
    grid-template-columns: minmax(0, 1fr) minmax(0, 1.15fr) minmax(0, 1fr);
    align-items: center;
    gap: 16px;
}

.pm-ab-box {
    padding: 14px 16px;
    border-radius: 14px;
    background: #fff;
    border: 1px solid var(--pm-line);
    display: flex;
    flex-direction: column;
    gap: 4px;
}

.pm-ab-box.is-winner {
    border-color: rgba(76, 218, 160, 0.7);
    background: linear-gradient(135deg, #fff, #f0fbf6);
    box-shadow: 0 10px 22px -12px rgba(53, 159, 173, 0.45);
}

.pm-ab-box__label {
    display: flex;
    align-items: center;
    justify-content: space-between;
    font-family: var(--pm-head-font);
    font-size: 13px;
    font-weight: 600;
    color: var(--pm-head);
}

.pm-ab-box.is-winner .pm-ab-box__label {
    color: var(--pm-teal-ink);
}

.pm-ab-box.is-winner .pm-ab-box__label .pm-ico {
    width: 14px;
    height: 14px;
    color: var(--pm-mint);
}

.pm-ab-box__cvr {
    font-family: var(--pm-head-font);
    font-size: 19px;
    font-weight: 700;
    color: var(--pm-head);
}

.pm-ab-box.is-winner .pm-ab-box__cvr {
    color: var(--pm-teal-ink);
}

.pm-ab-box small {
    font-size: 11.5px;
    color: var(--pm-muted);
}

.pm-fmt__checks {
    display: grid;
    gap: 9px;
}

.pm-fmt__checks span {
    display: flex;
    align-items: center;
    gap: 8px;
    font-size: 13px;
    line-height: 1.3;
    color: var(--pm-head);
}

.pm-fmt__checks .pm-ico {
    width: 18px;
    height: 18px;
    padding: 2.5px;
    border-radius: 50%;
    color: #fff;
    background: var(--pm-g-logo);
}

/* Campaign Table */
.pm-dash__body--table {
    grid-template-columns: 1fr;
}

.pm-tbl {
    display: grid;
    grid-template-columns: minmax(0, 1.5fr) auto minmax(0, 1fr);
    align-items: center;
    column-gap: 14px;
}

.pm-tbl > span {
    display: flex;
    align-items: center;
    gap: 8px;
    min-height: 42px;
    border-bottom: 1px solid #f0eef7;
    font-size: 13px;
    line-height: 1.3;
    color: var(--pm-head);
}

.pm-tbl > .pm-tbl__h {
    min-height: 28px;
    font-family: var(--pm-head-font);
    font-size: 11.5px;
    font-weight: 500;
    letter-spacing: 1px;
    text-transform: uppercase;
    color: var(--pm-muted);
}

.pm-tbl__c img {
    width: 16px;
    height: 16px;
}

.pm-tbl > .pm-tbl__s {
    justify-self: start;
    min-height: 0;
    margin: 8px 0;
    padding: 3px 10px;
    border: 0;
    border-radius: 999px;
    font-size: 11.5px;
    font-weight: 600;
}

.pm-tbl__s.is-live { color: var(--pm-teal-ink); background: rgba(76, 218, 160, 0.18); }
.pm-tbl__s.is-test { color: var(--pm-teal-ink); background: rgba(53, 159, 173, 0.16); }
.pm-tbl__s.is-off { color: var(--pm-muted); background: #f0eff4; }

.pm-tbl__t {
    color: var(--pm-muted) !important;
}

.pm-tbl__t.is-down {
    font-weight: 600;
    color: var(--pm-teal-ink) !important;
}

.pm-tbl__t .pm-ico {
    width: 16px;
    height: 16px;
    transform: scaleY(-1);
}

/* Timeline */
.pm-dash__body:has(.pm-tl) {
    grid-template-columns: 1fr;
}

.pm-tl {
    position: relative;
    display: grid;
    gap: 16px;
}

.pm-tl::before {
    content: '';
    position: absolute;
    left: 17px;
    top: 10px;
    bottom: 10px;
    width: 2px;
    background: linear-gradient(180deg, var(--pm-mint), var(--pm-teal));
    opacity: 0.5;
}

.pm-tl li {
    position: relative;
    display: flex;
    align-items: center;
    gap: 14px;
}

.pm-pane.is-on .pm-tl li { animation: pm-pane-in 0.5s var(--pm-ease) both; }
.pm-pane.is-on .pm-tl li:nth-child(2) { animation-delay: 0.1s; }
.pm-pane.is-on .pm-tl li:nth-child(3) { animation-delay: 0.2s; }
.pm-pane.is-on .pm-tl li:nth-child(4) { animation-delay: 0.3s; }

.pm-tl__ico {
    display: grid;
    place-items: center;
    width: 36px;
    height: 36px;
    flex-shrink: 0;
    border-radius: 50%;
    color: #fff;
    background: var(--pm-g-logo);
    box-shadow: 0 0 0 4px #fff;
}

.pm-tl__ico .pm-ico { width: 17px; height: 17px; }
.pm-tl__ico--pink { background: var(--pm-g-logo); }
.pm-tl__ico--violet { background: var(--pm-navy); color: var(--pm-mint); }

.pm-tl b {
    display: block;
    font-family: var(--pm-head-font);
    font-size: 14.5px;
    font-weight: 500;
    line-height: 1.3;
    color: var(--pm-head);
}

.pm-tl small {
    font-size: 12.5px;
    line-height: 1.3;
    color: var(--pm-muted);
}

/* ==========================================================
   6. WHY CHOOSE COREGENX: THE ONE THEME VIOLET BAND
   (Circles, Lines, No Dot Grids, Pure Truth Claims)
   ========================================================== */
.pm-why {
    background: var(--pm-violet);
    color: rgba(255, 255, 255, 0.85);
    overflow: hidden;
}

.pm-why__c {
    position: absolute;
    border-radius: 50%;
    pointer-events: none;
}

.pm-why__c--1 {
    width: 520px;
    height: 520px;
    right: -170px;
    top: -200px;
    border: 70px solid rgba(255, 255, 255, 0.04);
}

.pm-why__c--2 {
    width: 260px;
    height: 260px;
    left: -90px;
    bottom: -110px;
    border: 2px solid rgba(76, 218, 160, 0.3);
    box-shadow: 0 0 0 30px rgba(255, 255, 255, 0.03);
}

/* Curving contour lines (No dot-grid) */
.pm-why__lines {
    position: absolute;
    left: 0;
    right: 0;
    bottom: 0;
    width: 100%;
    height: 60%;
    pointer-events: none;
}

.pm-why__lines path {
    fill: none;
    stroke: rgba(255, 255, 255, 0.09);
    stroke-width: 1.5;
    vector-effect: non-scaling-stroke;
}

.pm-why__in {
    display: grid;
    grid-template-columns: minmax(0, 1.2fr) minmax(0, 0.8fr);
    gap: 60px;
    align-items: center;
}

.pm-why .pm-title {
    color: #fff;
}

.pm-why .pm-desc {
    margin-bottom: 28px !important;
    color: rgba(255, 255, 255, 0.85);
}

.pm-ladder {
    position: relative;
    display: grid;
    gap: 14px;
}

.pm-ladder::before {
    content: '';
    position: absolute;
    left: 23px;
    top: 24px;
    bottom: 24px;
    width: 2px;
    background: linear-gradient(180deg, var(--pm-mint), rgba(76, 218, 160, 0.25));
    opacity: 0.6;
}

.pm-ladder li {
    position: relative;
    display: flex;
    align-items: flex-start;
    gap: 18px;
    padding: 10px 18px 10px 0;
    border-radius: 16px;
    font-size: 15px;
    line-height: 24px;
    transition: background-color 0.3s ease, transform 0.3s var(--pm-ease);
}

.pm-ladder li:hover {
    background: rgba(255, 255, 255, 0.06);
    transform: translateX(4px);
}

.pm-ladder__n {
    position: relative;
    display: grid;
    place-items: center;
    width: 46px;
    height: 46px;
    flex-shrink: 0;
    border-radius: 50%;
    color: var(--pm-mint);
    background: rgba(255, 255, 255, 0.12);
    border: 1px solid rgba(76, 218, 160, 0.35);
    box-shadow: 0 0 0 5px var(--pm-violet);
}

.pm-ladder b {
    display: block;
    margin-bottom: 2px;
    font-family: var(--pm-head-font);
    font-size: 18.5px;
    font-weight: 500;
    color: #fff;
}

.pm-ladder a {
    color: #fff;
    text-decoration: underline;
    text-decoration-color: rgba(76, 218, 160, 0.85);
    text-underline-offset: 3px;
}

.pm-ladder a:hover {
    color: var(--pm-mint);
}

.pm-why__panel {
    position: relative;
    padding: 34px;
    border-radius: 26px;
    background: linear-gradient(145deg, rgba(255, 255, 255, 0.14), rgba(255, 255, 255, 0.04));
    border: 1px solid rgba(255, 255, 255, 0.2);
    box-shadow:
        0 30px 60px -30px rgba(10, 6, 40, 0.6),
        inset 0 1px 0 0 rgba(255, 255, 255, 0.35),
        inset 0 0 40px 0 rgba(76, 218, 160, 0.08);
    -webkit-backdrop-filter: blur(10px);
    backdrop-filter: blur(10px);
    transform-style: preserve-3d;
    perspective: 1000px;
    transition: transform 0.45s var(--pm-ease), box-shadow 0.45s ease;
}

.pm-why__panel:hover {
    transform: translateY(-4px) rotateX(1.5deg) rotateY(-1.5deg);
    box-shadow:
        0 38px 70px -25px rgba(10, 6, 40, 0.75),
        0 0 35px -10px rgba(76, 218, 160, 0.35),
        inset 0 1px 0 0 rgba(255, 255, 255, 0.5);
}

.pm-why__kicker {
    margin-bottom: 8px !important;
    font-family: var(--pm-head-font);
    font-size: 13.5px;
    font-weight: 500;
    letter-spacing: 4px;
    text-transform: uppercase;
    color: var(--pm-mint);
}

.pm-why__big {
    margin-bottom: 24px !important;
    font-family: var(--pm-head-font);
    font-size: 24px;
    font-weight: 500;
    line-height: 1.3;
    color: #fff;
}

.pm-stats {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 14px;
    margin-bottom: 26px !important;
}

.pm-stats li {
    padding: 16px 14px;
    border-radius: 18px;
    background: linear-gradient(135deg, rgba(255, 255, 255, 0.1), rgba(255, 255, 255, 0.03));
    border: 1px solid rgba(255, 255, 255, 0.15);
    box-shadow: 0 8px 20px -10px rgba(0, 0, 0, 0.3);
    transform: translateZ(10px);
    transition: transform 0.35s var(--pm-ease), background-color 0.35s ease, border-color 0.35s ease, box-shadow 0.35s ease;
}

.pm-stats li:hover {
    transform: translateZ(24px) translateY(-3px);
    background: rgba(255, 255, 255, 0.14);
    border-color: rgba(76, 218, 160, 0.4);
    box-shadow: 0 14px 28px -10px rgba(0, 0, 0, 0.45);
}

.pm-stats b {
    display: block;
    font-family: var(--pm-head-font);
    font-size: 38px;
    font-weight: 600;
    line-height: 1.1;
    color: var(--pm-mint);
}

.pm-stats b span {
    color: #fff;
}

.pm-stats small {
    font-size: 13.5px;
    color: rgba(255, 255, 255, 0.82);
}

/* ==========================================================
   7. QUOTE CARD + RELATED SERVICES (Clean Navy Card, No Dots)
   ========================================================== */
.pm-next__in {
    display: grid;
    grid-template-columns: minmax(0, 1fr);
    gap: 28px;
    align-items: stretch;
}

.pm-next__card {
    position: relative;
    display: flex;
    flex-direction: column;
    justify-content: center;
    align-items: flex-start;
    padding: 46px;
    border-radius: 28px;
    color: rgba(255, 255, 255, 0.85);
    background: linear-gradient(120deg, var(--pm-violet) 0%, #3a3f98 45%, var(--pm-teal-ink) 100%);
    overflow: hidden;
    isolation: isolate;
}

/* Glowing decorative concentric circles (No dot grid) */
.pm-next__glow {
    position: absolute;
    right: -100px;
    bottom: -140px;
    z-index: -1;
    width: 400px;
    height: 400px;
    border-radius: 50%;
    background: radial-gradient(circle, rgba(76, 218, 160, 0.25), transparent 65%);
}

.pm-next__card::after {
    content: '';
    position: absolute;
    left: -70px;
    top: -100px;
    z-index: -1;
    width: 280px;
    height: 280px;
    border-radius: 50%;
    background: radial-gradient(circle, rgba(53, 159, 173, 0.18), transparent 65%);
}

.pm-next__card .pm-title {
    max-width: 560px;
    color: #fff;
}

.pm-next__card > p:not(.pm-eyebrow) {
    max-width: 520px;
    margin-bottom: 26px !important;
    font-size: 16.5px;
    line-height: 27px;
}

.pm-next__ctas {
    display: flex;
    flex-wrap: wrap;
    gap: 14px;
    margin-bottom: 20px;
}

.pm-next__phone {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    font-family: var(--pm-head-font);
    font-size: 17px;
    font-weight: 500;
    color: #fff;
    text-decoration: none;
}

.pm-next__phone .pm-ico {
    width: 34px;
    height: 34px;
    padding: 8px;
    border-radius: 50%;
    color: var(--pm-mint);
    background: rgba(255, 255, 255, 0.1);
}

.pm-phone-label {
    opacity: 0.85;
    font-size: 15px;
}

.pm-next__phone:hover {
    color: var(--pm-mint);
}

.pm-related {
    padding: 28px 24px;
    border-radius: 28px;
    background: var(--pm-soft);
    border: 1px solid var(--pm-line);
}

.pm-related h3 {
    margin: 0 0 16px;
    font-size: 20px;
    font-weight: 500;
}

.pm-related ul {
    display: grid;
    gap: 8px;
}

.pm-related a {
    display: flex;
    align-items: center;
    gap: 12px;
    min-height: 48px;
    padding: 6px 12px 6px 6px;
    border-radius: 14px;
    font-family: var(--pm-head-font);
    font-size: 15.5px;
    font-weight: 500;
    line-height: 1.25;
    color: var(--pm-head);
    background: #fff;
    border: 1px solid transparent;
    text-decoration: none;
    transition: border-color 0.3s ease, transform 0.3s var(--pm-ease), color 0.3s ease;
}

.pm-related a:hover {
    color: var(--pm-teal-ink);
    border-color: rgba(53, 159, 173, 0.35);
    transform: translateX(4px);
}

.pm-related__ico {
    display: grid;
    place-items: center;
    width: 36px;
    height: 36px;
    flex-shrink: 0;
    border-radius: 11px;
    color: var(--pm-teal-ink);
    background: rgba(53, 159, 173, 0.1);
}

.pm-related__ico .pm-ico {
    width: 18px;
    height: 18px;
}

.pm-related__go {
    width: 16px !important;
    height: 16px !important;
    margin-left: auto;
    color: var(--pm-muted);
}

/* ==========================================================
   8. FAQ (Tighter Spacing, Consistent Theme Colours)
   ========================================================== */
.pm-faq {
    padding-top: 56px;
}

.pm-faq__groups {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 22px;
    align-items: start;
}

.pm-fg {
    --tone: var(--pm-teal-ink);
    --tone-bg: var(--pm-g-logo);
    position: relative;
    padding: 24px 24px 10px;
    border-radius: 22px;
    background: #fff;
    border: 1px solid var(--pm-line);
    box-shadow: var(--pm-shadow-sm);
    overflow: hidden;
}

/* Panel 2 & 3 themed in teal/mint & navy-teal (No extra violet bands) */
.pm-fg--violet {
    --tone: var(--pm-teal-ink);
    --tone-bg: linear-gradient(90deg, #1f7f8c, #4cdaa0);
}

.pm-fg--navy {
    --tone: var(--pm-teal-ink);
    --tone-bg: linear-gradient(90deg, #1c1446, #359fad);
}

.pm-fg::before {
    content: '';
    position: absolute;
    inset: 0 0 auto;
    height: 4px;
    background: var(--tone-bg);
}

.pm-fg__head {
    display: grid;
    grid-template-columns: auto 1fr;
    grid-template-areas: "ico t" "ico c";
    column-gap: 14px;
    align-items: center;
    padding-bottom: 16px;
    margin-bottom: 4px;
    border-bottom: 1px solid var(--pm-line);
}

.pm-fg__ico {
    grid-area: ico;
    display: grid;
    place-items: center;
    width: 44px;
    height: 44px;
    border-radius: 13px;
    color: #fff;
    background: var(--tone-bg);
}

.pm-fg__head h3 {
    grid-area: t;
    margin: 0;
    font-size: 19px;
    font-weight: 500;
    line-height: 1.2;
    color: var(--pm-head);
}

.pm-fg__head small {
    grid-area: c;
    font-size: 12.5px;
    color: var(--pm-muted);
}

.pm-qa + .pm-qa {
    border-top: 1px dashed #dedaee;
}

.pm-qa summary {
    display: flex;
    align-items: flex-start;
    justify-content: space-between;
    gap: 14px;
    padding: 15px 0;
    font-family: var(--pm-head-font);
    font-size: 16px;
    font-weight: 500;
    line-height: 1.35;
    color: var(--pm-head);
    list-style: none;
    cursor: pointer;
    transition: color 0.25s ease;
}

.pm-qa summary::-webkit-details-marker {
    display: none;
}

.pm-qa summary:hover,
.pm-qa[open] summary {
    color: var(--pm-teal-ink);
}

.pm-qa summary:focus-visible {
    outline: 2px solid var(--pm-teal);
    outline-offset: 3px;
    border-radius: 6px;
}

.pm-qa__chev {
    flex-shrink: 0;
    width: 10px;
    height: 10px;
    margin: 6px 4px 0 0;
    border-right: 2px solid currentColor;
    border-bottom: 2px solid currentColor;
    transform: rotate(45deg);
    opacity: 0.7;
    transition: transform 0.3s var(--pm-ease);
}

.pm-qa[open] .pm-qa__chev {
    transform: translateY(4px) rotate(-135deg);
}

.pm-qa__a {
    position: relative;
    margin: 0 0 16px;
    padding-left: 16px;
    font-size: 15px;
    line-height: 24px;
}

.pm-qa__a::before {
    content: '';
    position: absolute;
    left: 0;
    top: 3px;
    bottom: 3px;
    width: 3px;
    border-radius: 3px;
    background: var(--tone-bg);
}

.pm-qa[open] .pm-qa__a {
    animation: pm-pane-in 0.4s var(--pm-ease) both;
}

.pm-qa__a a {
    color: var(--pm-teal-ink);
    font-weight: 600;
}

/* "Still have a question" box: No dark background, consistent button borders */
.pm-faq__ask {
    position: relative;
    display: flex;
    align-items: center;
    gap: 18px 22px;
    margin-top: 28px;
    padding: 18px 22px;
    border-radius: 999px;
    background: #fff;
    border: 1px solid var(--pm-line);
    box-shadow: var(--pm-shadow-sm);
}

.pm-faq__ask-ico {
    display: grid;
    flex-shrink: 0;
    place-items: center;
    width: 48px;
    height: 48px;
    border-radius: 50%;
    color: #fff;
    background: var(--pm-g-logo);
}

.pm-faq__ask-txt b {
    display: block;
    font-family: var(--pm-head-font);
    font-size: 18px;
    font-weight: 500;
    color: var(--pm-head);
}

.pm-faq__ask-txt p {
    font-size: 14.5px;
    line-height: 22px;
}

.pm-faq__ask-btns {
    display: flex;
    flex-wrap: wrap;
    gap: 10px;
    margin-left: auto;
}

/* ==========================================================
   RESPONSIVE DESIGN (Pixel-perfect for 1199, 991, 767, 390, 360)
   ========================================================== */
@media (max-width: 1199px) {
    .pm-eyebrow { letter-spacing: 3px; }
    .pm-title { font-size: 30px; }
    .pm-hero__h1 { font-size: 34px; }
    .pm-hero__in { gap: 40px; }
    .pm-float--cpl { left: -14px; }
    .pm-float--lead { right: -12px; }
    .pm-float--budget { right: 0; }
    .pm-quad { column-gap: 120px; }
    .pm-flow__panes { padding: 30px; }
    .pm-pane { gap: 30px; }
    .pm-dash__body--creative { grid-template-columns: auto auto; }
    .pm-fmt__checks { grid-column: 1 / -1; grid-template-columns: repeat(2, minmax(0, 1fr)); }
}

@media (max-width: 991px) {
    .pm-sec { padding: 60px 0; }
    .pm-title { font-size: 28px; }
    .pm-hero { padding: 52px 0 60px; }
    .pm-hero__in { grid-template-columns: 1fr; gap: 44px; }
    .pm-hero__h1 { font-size: 32px; }
    .pm-funnel { width: min(100%, 540px); }
    .pm-float--cpl { left: 0; }
    .pm-float--lead { right: 0; }

    .pm-channels__in { flex-direction: column; gap: 16px; }
    .pm-channels__label { padding-right: 0; border-right: 0; }
    .pm-rail { width: 100%; }

    /* Quadrant becomes a 2 x 2 grid of cards; axis tags stay on each card */
    .pm-quad { gap: 20px; padding: 0; }
    .pm-quad__axis,
    .pm-quad__lbl,
    .pm-quad__core,
    .pm-q::before { display: none; }

    .pm-asym-head { flex-direction: column; align-items: flex-start; gap: 12px; margin-bottom: 24px; }
    .pm-asym-head__left, .pm-asym-head__right { flex: none; width: 100%; max-width: none; }
    .pm-research-strip { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 16px; }
    .pm-boat-card { padding: 28px 22px; }
    .pm-boat-card__top { flex-direction: column; align-items: flex-start; gap: 16px; }
    .pm-boat-grid { grid-template-columns: 1fr; gap: 24px; }
    .pm-benchmarks-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 16px; }

    .pm-flow__rail { grid-template-columns: repeat(2, minmax(0, 1fr)); }
    .pm-pane { grid-template-columns: 1fr; }
    .pm-dash__body--creative { grid-template-columns: auto auto minmax(0, 1fr); }
    .pm-fmt__checks { grid-column: auto; grid-template-columns: 1fr; }

    .pm-why__in { grid-template-columns: 1fr; gap: 36px; }
    .pm-next__in { grid-template-columns: 1fr; }
    .pm-faq__groups { grid-template-columns: 1fr; gap: 18px; max-width: 720px; margin: 0 auto; }
    .pm-faq__ask { flex-wrap: wrap; max-width: 720px; margin-left: auto; margin-right: auto; border-radius: 24px; }
    .pm-faq__ask-txt { flex: 1 1 0; min-width: 0; }
    .pm-faq__ask-btns { width: 100%; margin-left: 0; }
}

@media (max-width: 767px) {
    .pm-page { font-size: 15px; line-height: 24px; }
    .pm-wrap { width: calc(100% - 32px); }
    .pm-sec { padding: 48px 0; }
    .pm-head { margin-bottom: 28px; }
    .pm-eyebrow { font-size: 12.5px; letter-spacing: 2.5px; }
    .pm-title { font-size: 24px; }
    .pm-desc { font-size: 15px; line-height: 24px; }

    .pm-hero { padding: 32px 0 44px; }
    .pm-hero__h1 { font-size: 28px; line-height: 1.22; }
    .pm-hero__sub { font-size: 16px; }
    .pm-hero__lead { font-size: 14.5px; line-height: 23px; }
    .pm-hero__ticks { gap: 10px 12px; }
    .pm-hero__ticks li { font-size: 14px; line-height: 1.25; gap: 9px; }
    .pm-tick { width: 32px; height: 32px; border-radius: 9px; }
    .pm-tick .pm-ico { width: 16px; height: 16px; }
    .pm-ctas { gap: 10px; }
    .pm-ctas .pm-btn { flex: 1 1 100%; }

    /* Aligned proof points */
    .pm-proof {
        display: grid;
        grid-template-columns: repeat(2, 1fr);
        justify-content: space-between;
        gap: 0;
        font-size: 12.5px;
        line-height: 1.3;
        text-align: center;
    }
    .pm-proof li { display: block; padding: 0 8px; }
    .pm-proof li:first-child { padding-left: 0; }
    .pm-proof li:last-child { padding-right: 0; }
    .pm-proof li + li { border-left: 1px solid #e3dff0; }
    .pm-proof li + li::before { display: none; }
    .pm-proof b { display: block; margin: 0 0 2px; font-size: 16px; line-height: 1.2; }
    .pm-proof__d { display: none; }
    .pm-proof__m { display: inline; }
    /* Mobile QA 20 Oct: third proof point wraps alone; centre it on its own row, no stray divider */
    .pm-proof { row-gap: 12px; }
    .pm-proof li:nth-child(3) { grid-column: 1 / -1; border-left: 0; padding: 0; }

    /* Funnel layout on mobile */
    .pm-funnel { padding-bottom: 0; }
    .pm-funnel__sources { height: 104px; padding: 0 2%; }
    .pm-src { width: 48px; height: 48px; border-radius: 14px; }
    .pm-src img { width: 22px; height: 22px; }
    .pm-funnel__wires { top: 46px; height: 58px; }
    .pm-funnel__drops { display: none; }
    .pm-stage { --slope: 20px; height: 74px; gap: 10px; }
    .pm-stage--leads { --inset: 20px; }
    .pm-stage--sales { --inset: 40px; }
    .pm-stage__ico { width: 34px; height: 34px; }
    .pm-stage__ico .pm-ico { width: 16px; height: 16px; }
    .pm-stage__txt b { font-size: 17px; }
    .pm-stage__txt small { font-size: 11.5px; }

    .pm-funnel { display: grid; gap: 10px; grid-template-columns: repeat(2, minmax(0, 1fr)); }
    .pm-funnel__sources,
    .pm-funnel__stack { grid-column: 1 / -1; }
    .pm-funnel__stack { margin-bottom: 6px; padding: 0 !important; }
    .pm-stage { clip-path: none; border-radius: 8px; margin: 0; }
    .pm-float { position: static; animation: none; padding: 8px 10px 8px 8px; }
    .pm-float--cpl { grid-column: 1 / -1; }
    .pm-float b { font-size: 12.5px; }
    .pm-float small { font-size: 11px; }
    .pm-float__ico { width: 28px; height: 28px; }
    .pm-spark { margin-left: auto; width: 60px; }
    .pm-funnel__note { position: static; grid-column: 1 / -1; text-align: right; }

    .pm-channels { padding: 18px 0; }
    .pm-channels__label h2 { font-size: 16.5px; }
    .pm-channels__ico { width: 34px; height: 34px; }
    .pm-chip { padding: 6px 12px 6px 8px; }
    .pm-chip b { font-size: 13.5px; }

    .pm-quad { grid-template-columns: 1fr; gap: 16px; }
    .pm-q { padding: 16px 16px 20px; border-radius: 18px; }
    .pm-q__ui { height: 110px; margin-bottom: 14px; }
    .pm-q h3 { font-size: 18px; }
    .pm-q__ico { width: 34px; height: 34px; }
    .pm-q__body p:not(.pm-q__tag) { font-size: 14.5px; line-height: 23px; }

    .pm-research-strip { grid-template-columns: 1fr; gap: 12px; margin-bottom: 24px; }
    .pm-rstat { padding: 18px 16px; border-radius: 16px; }
    .pm-rstat__val { font-size: 32px; }
    .pm-boat-card { padding: 20px 16px; border-radius: 20px; margin-bottom: 20px; }
    .pm-boat-card__top { flex-direction: column; align-items: flex-start; gap: 14px; padding-bottom: 18px; margin-bottom: 20px; }
    .pm-boat-logo { width: 96px; }
    .pm-boat-card__meta b { font-size: 17px; }
    .pm-boat-card__headline { font-size: 15.5px; line-height: 1.35; }
    .pm-boat-grid { grid-template-columns: 1fr; gap: 20px; margin-bottom: 20px; }
    .pm-boat-col h4 { font-size: 16px; }
    .pm-boat-col p { font-size: 14px; line-height: 22px; }
    .pm-boat-list { font-size: 13.5px; line-height: 21px; }
    .pm-boat-metrics { grid-template-columns: 1fr 1fr; gap: 8px; }
    .pm-bm { padding: 10px; }
    .pm-bm b { font-size: 17px; }
    .pm-case-cite { padding: 12px 14px; font-size: 11.5px; line-height: 17px; }
    .pm-benchmarks-grid { grid-template-columns: 1fr; gap: 12px; }
    .pm-bench-card { padding: 18px 16px; border-radius: 18px; }
    .pm-bench-metric { font-size: 24px; }
    .pm-bench-card h4 { font-size: 15.5px; }
    .pm-bench-card p { font-size: 13.5px; line-height: 21px; }

    .pm-flow__rail { gap: 10px; }
    .pm-step { grid-template-columns: 1fr; grid-template-areas: "ico" "t"; row-gap: 8px; padding: 14px 14px 16px; border-radius: 16px; }
    .pm-step__n { position: absolute; right: 12px; top: 12px; font-size: 11.5px; }
    .pm-step__ico { width: 38px; height: 38px; border-radius: 11px; }
    .pm-step__t { font-size: 14.5px; }
    .pm-step__bar { left: 12px; right: 12px; }
    .pm-flow__panes { margin-top: 14px; padding: 20px 14px; border-radius: 20px; }
    .pm-pane:not(.is-on) { display: none; }
    .pm-pane__copy h3 { font-size: 19px; margin-bottom: 14px; }
    .pm-points { gap: 13px; }
    .pm-points li { font-size: 14.5px; line-height: 22px; gap: 12px; }
    .pm-points li > .pm-ico { width: 32px; height: 32px; padding: 7px; }
    .pm-points b { font-size: 16px; }
    .pm-dash__body { grid-template-columns: 1fr; padding: 14px; }
    .pm-dash__side { flex-direction: row; justify-content: flex-start; }
    .pm-donut { width: 88px; height: 88px; flex-shrink: 0; }
    .pm-donut span { font-size: 12px; }
    .pm-dash__body--creative { grid-template-columns: 1fr; gap: 12px; }
    .pm-ab-box { padding: 12px 14px; }
    .pm-ab-box__cvr { font-size: 17px; }
    .pm-fmt__checks { grid-column: auto; grid-template-columns: 1fr; gap: 8px; }
    .pm-fmt__checks span { font-size: 12px; }
    .pm-tbl { column-gap: 8px; }
    .pm-tbl > span { font-size: 12px; min-height: 38px; }
    .pm-tbl > .pm-tbl__h { font-size: 10.5px; letter-spacing: 0.5px; }
    .pm-tbl__c img { display: none; }

    .pm-why__in { gap: 30px; }
    .pm-ladder li { gap: 14px; padding: 8px 8px 8px 0; font-size: 14.5px; line-height: 22px; }
    .pm-ladder__n { width: 40px; height: 40px; }
    .pm-ladder::before { left: 19px; }
    .pm-ladder b { font-size: 16.5px; }
    .pm-why__panel { padding: 22px 16px; border-radius: 20px; }
    .pm-why__big { font-size: 19px; }
    .pm-stats { gap: 10px; }
    .pm-stats li { padding: 12px 10px; }
    .pm-stats b { font-size: 30px; }
    .pm-stats small { font-size: 12.5px; }

    .pm-next__card { padding: 28px 18px; border-radius: 22px; }
    .pm-next__card > p:not(.pm-eyebrow) { font-size: 14.5px; line-height: 23px; }
    .pm-next__ctas .pm-btn { flex: 1 1 100%; }
    .pm-related { display: none !important; }

    .pm-fg { padding: 18px 16px 6px; border-radius: 18px; }
    .pm-fg__ico { width: 38px; height: 38px; border-radius: 11px; }
    .pm-fg__head { padding-bottom: 12px; }
    .pm-fg__head h3 { font-size: 17.5px; }
    .pm-qa summary { padding: 13px 0; font-size: 15px; gap: 10px; }
    .pm-qa__a { margin-bottom: 14px; padding-left: 12px; font-size: 14.5px; line-height: 23px; }
    .pm-faq__ask { margin-top: 20px; padding: 18px 16px; gap: 14px; }
    .pm-faq__ask-ico { width: 42px; height: 42px; }
    .pm-faq__ask-btns .pm-btn { flex: 1 1 auto; }

    /* On mobile, call CTA is permitted */
    .pm-call-desktop { display: none; }
    .pm-call-mobile { display: inline; }
}

/* 390px and 360px Mobile Perfection */
@media (max-width: 390px) {
    .pm-wrap { width: calc(100% - 24px); }
    .pm-hero__h1 { font-size: 26px; }
    .pm-hero__ticks { grid-template-columns: 1fr; gap: 8px; }
    .pm-hero__ticks li { font-size: 13.5px; }
    .pm-proof { font-size: 12px; }
    .pm-proof b { font-size: 15px; }
    .pm-stage__txt b { font-size: 16px; }
    .pm-stage__txt small { font-size: 11px; }
    .pm-float { padding: 7px 9px 7px 7px; }
    .pm-float b { font-size: 12px; }
    .pm-float small { font-size: 10.5px; }
    .pm-dash__bar b { font-size: 13.5px; }
    .pm-dash__bar em { font-size: 10px; padding: 2px 7px; }
    .pm-btn { padding: 0 20px; font-size: 15px; }
    .pm-stats b { font-size: 27px; }
    .pm-rstat__val { font-size: 28px; }
    .pm-boat-metrics { grid-template-columns: 1fr; }
}

@media (max-width: 360px) {
    .pm-wrap { width: calc(100% - 20px); }
    .pm-hero__h1 { font-size: 24px; }
    .pm-title { font-size: 22px; }
    .pm-stage { --slope: 16px; height: 70px; }
    .pm-stage--leads { --inset: 14px; }
    .pm-stage--sales { --inset: 28px; }
    .pm-step__t { font-size: 13.5px; }
    .pm-flow__rail { gap: 8px; }
    .pm-step { padding: 12px 10px 14px; }
    .pm-stats { grid-template-columns: 1fr; }
}

/* ==========================================================
   REDUCED MOTION: Pure Accessibility
   ========================================================== */
@media (prefers-reduced-motion: reduce) {
    .pm-page *,
    .pm-page *::before,
    .pm-page *::after {
        animation: none !important;
        transition: none !important;
    }

    .pm-funnel__drops { display: none; }

    .pm-rail {
        overflow-x: auto;
        -webkit-mask-image: none;
        mask-image: none;
        scroll-snap-type: x mandatory;
    }

    .pm-rail__track { flex-wrap: nowrap; max-width: none; }
    .pm-chip { scroll-snap-align: start; }
    .pm-step__bar i { transform: scaleX(1); }
}

/* Two-group FAQ (contact, social media marketing) */
@media (min-width: 992px) {
    .pm-faq__groups--two {
        grid-template-columns: repeat(2, minmax(0, 1fr));
    }
}

/* ==========================================================
   20261020x: styles for blocks that had markup but no CSS
   (strategy phases, why-us status list, mamaearth card,
   research card icons, How We Work deliverables checklist)
   ========================================================== */

/* Complete Brand Building Strategy: 4 phase cards + 1 wide phase */
.pm-strat-grid {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: 20px;
}

.pm-scard {
    position: relative;
    display: flex;
    flex-direction: column;
    padding: 24px 22px 22px;
    border-radius: 22px;
    background: #fff;
    border: 1px solid var(--pm-line);
    box-shadow: var(--pm-shadow-sm);
    overflow: hidden;
    transition: transform 0.35s var(--pm-ease), box-shadow 0.35s ease, border-color 0.35s ease;
}

.pm-scard::before {
    content: '';
    position: absolute;
    left: 0;
    right: 0;
    top: 0;
    height: 3px;
    background: var(--pm-g-logo);
    transform: scaleX(0.25);
    transform-origin: left;
    transition: transform 0.45s var(--pm-ease);
}

.pm-scard:hover {
    transform: translateY(-4px);
    box-shadow: var(--pm-shadow);
    border-color: rgba(53, 159, 173, 0.35);
}

.pm-scard:hover::before { transform: scaleX(1); }

.pm-scard__top {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 10px;
    margin-bottom: 18px;
}

.pm-scard__ico {
    display: grid;
    place-items: center;
    width: 46px;
    height: 46px;
    flex-shrink: 0;
    border-radius: 14px;
    color: #fff;
    background: var(--pm-g-logo);
    box-shadow: 0 10px 20px -12px rgba(31, 127, 140, 0.8);
}

.pm-scard__ico .pm-ico {
    width: 22px;
    height: 22px;
}

.pm-scard__badge {
    display: inline-block;
    padding: 4px 11px;
    border-radius: 999px;
    font-family: var(--pm-head-font);
    font-size: 12px;
    font-weight: 600;
    letter-spacing: 1px;
    text-transform: uppercase;
    line-height: 1.4;
    color: var(--pm-violet);
    background: rgba(67, 45, 146, 0.08);
    white-space: nowrap;
}

.pm-scard h3 {
    margin: 0 0 10px;
    font-size: 19px;
    font-weight: 600;
    line-height: 1.3;
    color: var(--pm-head);
}

.pm-scard p {
    margin: 0 0 16px !important;
    font-size: 14.5px;
    line-height: 23px;
    color: var(--pm-body);
    flex-grow: 1;
}

.pm-scard__pill {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    align-self: flex-start;
    padding: 7px 12px;
    border-radius: 10px;
    font-size: 12.5px;
    font-weight: 600;
    line-height: 1.35;
    color: var(--pm-teal-ink);
    background: rgba(53, 159, 173, 0.09);
    border: 1px solid rgba(53, 159, 173, 0.2);
}

.pm-scard__pill .pm-ico {
    width: 15px;
    height: 15px;
}

/* Phase 05: full width, text left and channel tags right */
.pm-scard--wide {
    grid-column: 1 / -1;
    padding: 28px 30px;
    background:
        radial-gradient(360px 220px at 100% 0%, rgba(76, 218, 160, 0.14), transparent 70%),
        #fff;
}

.pm-scard__wide-body {
    display: grid;
    grid-template-columns: minmax(0, 1.15fr) minmax(0, 1fr);
    gap: 32px;
    align-items: center;
}

.pm-scard--wide p {
    margin-bottom: 0 !important;
}

.pm-scard__tags {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 10px;
}

.pm-scard__tags span {
    display: flex;
    align-items: center;
    gap: 10px;
    padding: 12px 14px;
    border-radius: 14px;
    font-family: var(--pm-head-font);
    font-size: 14.5px;
    font-weight: 500;
    line-height: 1.3;
    color: var(--pm-head);
    background: var(--pm-soft);
    border: 1px solid var(--pm-line);
}

.pm-scard__tags span .pm-ico {
    width: 30px;
    height: 30px;
    padding: 7px;
    border-radius: 9px;
    color: #fff;
    background: var(--pm-g-logo);
}

/* Why CoregenX: "Accountability Live Status" panel list */
.pm-why__ui-head {
    display: flex;
    align-items: center;
    gap: 10px;
    margin-bottom: 6px;
}

.pm-why__ui-head .pm-why__kicker {
    margin: 0 !important;
    font-size: 12px;
    letter-spacing: 2.5px;
}

.pm-why__live-dot {
    width: 9px;
    height: 9px;
    flex-shrink: 0;
    border-radius: 50%;
    background: var(--pm-mint);
    box-shadow: 0 0 0 4px rgba(76, 218, 160, 0.22);
    animation: pm-live 2s ease-in-out infinite;
}

@keyframes pm-live {
    50% { box-shadow: 0 0 0 7px rgba(76, 218, 160, 0.06); }
}

.pm-why__status-badge {
    margin-left: auto;
    padding: 3px 10px;
    border-radius: 999px;
    font-size: 11.5px;
    font-weight: 600;
    white-space: nowrap;
    color: var(--pm-mint);
    background: rgba(76, 218, 160, 0.14);
    border: 1px solid rgba(76, 218, 160, 0.35);
}

.pm-why__ui-list {
    display: grid;
    gap: 10px;
    margin: 0 0 24px !important;
    padding: 0 !important;
    list-style: none;
}

.pm-why__ui-list li {
    display: grid;
    grid-template-columns: auto minmax(0, 1fr) auto;
    align-items: center;
    gap: 12px;
    padding: 12px 14px;
    border-radius: 14px;
    background: rgba(255, 255, 255, 0.08);
    border: 1px solid rgba(255, 255, 255, 0.14);
}

.pm-why__ui-ico {
    display: grid;
    place-items: center;
    width: 34px;
    height: 34px;
    border-radius: 10px;
    color: var(--pm-violet);
    background: var(--pm-mint);
}

.pm-why__ui-ico .pm-ico {
    width: 17px;
    height: 17px;
}

.pm-why__ui-text {
    display: grid;
    gap: 1px;
    min-width: 0;
}

.pm-why__ui-text b {
    font-family: var(--pm-head-font);
    font-size: 15.5px;
    font-weight: 500;
    line-height: 1.3;
    color: #fff;
}

.pm-why__ui-text small {
    font-size: 12.5px;
    line-height: 1.35;
    color: rgba(255, 255, 255, 0.75);
}

.pm-why__ui-tag {
    padding: 3px 9px;
    border-radius: 8px;
    font-size: 11.5px;
    font-weight: 600;
    letter-spacing: 0.3px;
    white-space: nowrap;
    color: #fff;
    background: rgba(255, 255, 255, 0.12);
}

/* Case study 2: Mamaearth text wordmark + pill (no third-party logo file) */
.pm-boat-card--mama::before {
    background: linear-gradient(90deg, var(--pm-teal-ink) 0%, var(--pm-teal) 40%, var(--pm-mint) 100%);
}

.pm-case-logo-text {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    min-width: 120px;
    padding: 8px 14px;
    border-radius: 12px;
    font-family: var(--pm-head-font);
    font-size: 24px;
    font-weight: 700;
    line-height: 1;
    letter-spacing: -0.5px;
    text-transform: lowercase;
    white-space: nowrap;
}

.pm-case-logo-text--mama {
    color: var(--pm-teal-dark);
    background: rgba(53, 159, 173, 0.08);
    border: 1px solid rgba(53, 159, 173, 0.2);
}

.pm-hl-mint {
    color: #2bb382;
}

.pm-badge--mama {
    display: inline-block;
    font-size: 11px;
    font-weight: 600;
    letter-spacing: 1px;
    text-transform: uppercase;
    padding: 3px 10px;
    border-radius: 999px;
    background: rgba(53, 159, 173, 0.12);
    color: var(--pm-teal-ink);
    margin-bottom: 4px;
}

/* Research cards: icon in place of a headline number */
.pm-bench-ico {
    display: grid;
    place-items: center;
    width: 38px;
    height: 38px;
    flex-shrink: 0;
    border-radius: 12px;
    color: #fff;
    background: var(--pm-g-logo);
}

.pm-bench-ico .pm-ico {
    width: 18px;
    height: 18px;
}

/* How We Work: deliverables checklist card beside each step */
.pm-light-dash {
    position: relative;
    padding: 26px;
    border-radius: 22px;
    background: #fff;
    border: 1px solid var(--pm-line);
    box-shadow: var(--pm-shadow);
}

.pm-light-dash__head {
    display: flex;
    align-items: center;
    justify-content: space-between;
    flex-wrap: wrap;
    gap: 10px;
    padding-bottom: 16px;
    margin-bottom: 16px;
    border-bottom: 1px dashed #e2e0ed;
}

.pm-light-dash__badge {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    font-family: var(--pm-head-font);
    font-size: 16px;
    font-weight: 600;
    color: var(--pm-head);
}

.pm-light-dash__badge .pm-ico {
    width: 32px;
    height: 32px;
    padding: 7px;
    border-radius: 10px;
    color: #fff;
    background: var(--pm-g-logo);
}

.pm-light-dash__head em {
    padding: 4px 11px;
    border-radius: 999px;
    font-size: 12px;
    font-style: normal;
    font-weight: 600;
    white-space: nowrap;
    color: var(--pm-teal-ink);
    background: rgba(76, 218, 160, 0.16);
}

.pm-light-dash__list {
    display: grid;
    gap: 10px;
    margin: 0 0 18px !important;
    padding: 0 !important;
    list-style: none;
}

.pm-light-dash__list li {
    display: flex;
    align-items: center;
    gap: 12px;
    padding: 12px 14px;
    border-radius: 14px;
    font-size: 14.5px;
    font-weight: 600;
    line-height: 1.35;
    color: var(--pm-head);
    background: var(--pm-soft);
    border: 1px solid var(--pm-line);
}

.pm-dash-check {
    display: grid;
    place-items: center;
    width: 26px;
    height: 26px;
    flex-shrink: 0;
    border-radius: 50%;
    color: #fff;
    background: var(--pm-g-logo);
}

.pm-dash-check .pm-ico {
    width: 14px;
    height: 14px;
    stroke-width: 3;
}

.pm-light-dash__chip {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    padding: 8px 14px;
    border-radius: 999px;
    font-family: var(--pm-head-font);
    font-size: 14px;
    font-weight: 500;
    color: #fff;
    background: var(--pm-g-violet);
}

.pm-light-dash__chip .pm-ico {
    width: 16px;
    height: 16px;
    color: var(--pm-mint);
}

@media (max-width: 1199px) {
    .pm-strat-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}

@media (max-width: 991px) {
    .pm-scard__wide-body { grid-template-columns: 1fr; gap: 20px; }
}

@media (max-width: 767px) {
    .pm-strat-grid { grid-template-columns: 1fr; gap: 14px; }
    .pm-scard { padding: 20px 18px; border-radius: 18px; }
    .pm-scard--wide { padding: 22px 18px; }
    .pm-scard h3 { font-size: 18px; }
    .pm-scard__ico { width: 42px; height: 42px; }
    .pm-scard__tags { gap: 8px; }
    .pm-scard__tags span { padding: 10px; font-size: 13.5px; gap: 8px; }
    .pm-scard__tags span .pm-ico { width: 26px; height: 26px; padding: 6px; }
    .pm-why__ui-list li { padding: 10px 12px; gap: 10px; }
    .pm-why__ui-text b { font-size: 14.5px; }
    .pm-why__ui-text small { font-size: 12px; }
    .pm-why__ui-ico { width: 30px; height: 30px; }
    .pm-case-logo-text { font-size: 21px; min-width: 0; }
    .pm-light-dash { padding: 20px 16px; border-radius: 18px; }
    .pm-light-dash__list li { font-size: 13.5px; padding: 10px 12px; }
    .pm-stage--profit { height: 64px; padding: 0 20px 0 12px; }
    .pm-why__ui-head .pm-why__kicker { font-size: 11px; letter-spacing: 1.5px; line-height: 1.4; }
}

@media (max-width: 390px) {
    .pm-scard__tags { grid-template-columns: 1fr; }
}

@media (max-width: 360px) {
    .pm-why__ui-list li { grid-template-columns: auto minmax(0, 1fr); }
    .pm-why__ui-tag { grid-column: 2; justify-self: start; }
}

.pm-bench-src { line-height: 18px; }

/* Case card header: compact pills, brand stacks on phones */
.pm-badge--boat,
.pm-badge--mama { line-height: 1.5; }

@media (max-width: 767px) {
    .pm-boat-card__brand { flex-direction: column; align-items: flex-start; gap: 12px; }
    .pm-badge--boat,
    .pm-badge--mama { font-size: 10.5px; letter-spacing: 0.8px; }
}

/* Hero funnel, 768-1199px: the funnel is narrower here, so the "New lead" badge sits top-left (mirrors "Budget moved") instead of covering the Sales label */
@media (min-width: 768px) and (max-width: 1199px) {
    .pm-float--lead { top: 76px; left: -14px; right: auto; }
}

@media (min-width: 768px) and (max-width: 991px) {
    .pm-float--lead { left: 0; }
}

/* ==========================================================
   20261020f: owner final review (2026-10-20)
   ========================================================== */

/* Hero funnel: "Deal Closed / Profit" in the logo colours */
.pm-stage--profit {
    background: linear-gradient(90deg, #16646f 0%, #1f7f8c 38%, #359fad 70%, #4cdaa0 100%);
    box-shadow: 0 14px 28px -14px rgba(31, 127, 140, 0.8), 0 0 0 4px rgba(76, 218, 160, 0.18);
}

.pm-stage--profit .pm-stage__txt {
    text-shadow: 0 1px 2px rgba(15, 26, 60, 0.25);
}

/* Complete Brand Building Strategy: all 5 phases in one row, short copy */
.pm-strat-grid {
    grid-template-columns: repeat(5, minmax(0, 1fr));
    gap: 16px;
    margin: 0 !important;
    padding: 0 !important;
    list-style: none;
}

.pm-strat-grid .pm-scard {
    padding: 22px 18px 18px;
}

.pm-strat-grid .pm-scard__top {
    margin-bottom: 14px;
}

.pm-strat-grid .pm-scard h3 {
    margin-bottom: 8px;
    font-size: 17.5px;
}

.pm-strat-grid .pm-scard p {
    margin-bottom: 14px !important;
    font-size: 14.5px;
    line-height: 22px;
}

.pm-strat-grid .pm-scard__pill {
    padding: 6px 11px;
}

/* Phase 05: the result phase stands out in the theme violet */
.pm-scard--final {
    border-color: transparent;
    color: rgba(255, 255, 255, 0.86);
    background:
        radial-gradient(220px 160px at 100% 0%, rgba(76, 218, 160, 0.3), transparent 70%),
        linear-gradient(150deg, #432d92 0%, #5b3fd0 100%);
    box-shadow: 0 18px 36px -20px rgba(67, 45, 146, 0.75);
}

.pm-scard--final::before {
    transform: scaleX(1);
}

.pm-scard--final:hover {
    border-color: transparent;
}

.pm-scard--final h3 {
    color: #fff;
}

.pm-strat-grid .pm-scard--final p {
    color: rgba(255, 255, 255, 0.86);
}

.pm-scard--final .pm-scard__badge {
    color: #fff;
    background: rgba(255, 255, 255, 0.16);
}

.pm-scard--final .pm-scard__pill {
    color: #fff;
    background: rgba(76, 218, 160, 0.2);
    border-color: rgba(76, 218, 160, 0.5);
}

@media (max-width: 991px) {
    .pm-strat-grid { grid-template-columns: repeat(6, minmax(0, 1fr)); }
    .pm-strat-grid .pm-scard { grid-column: span 2; }
    .pm-strat-grid .pm-scard:nth-child(n+4) { grid-column: span 3; }
}

@media (max-width: 767px) {
    .pm-strat-grid { grid-template-columns: 1fr; gap: 12px; }
    .pm-strat-grid .pm-scard,
    .pm-strat-grid .pm-scard:nth-child(n+4) { grid-column: auto; padding: 18px 16px 16px; }
    .pm-strat-grid .pm-scard__top { margin-bottom: 10px; }
    .pm-strat-grid .pm-scard p { margin-bottom: 12px !important; }
}

/* Real-world impact: title on one line, no empty corner, tighter bottom */
@media (min-width: 992px) {
    .pm-case .pm-asym-head__left { flex: 0 0 auto; }
    .pm-case .pm-asym-head__right { flex: 1 1 0; max-width: 500px; }
    .pm-case .pm-title { white-space: nowrap; }
}

.pm-case {
    padding-bottom: 56px;
}

.pm-case .pm-boat-card {
    margin-bottom: 24px;
}

/* Execution framework: soft band, less top space, cleaner panels */
.pm-proc {
    padding-top: 56px;
}

.pm-proc .pm-flow__panes {
    align-items: center;
    padding: 32px 36px;
    background:
        radial-gradient(420px 260px at 100% 0%, rgba(76, 218, 160, 0.12), transparent 70%),
        #fff;
    box-shadow: var(--pm-shadow-sm);
}

.pm-proc .pm-flow__panes::before {
    content: none;
}

.pm-proc .pm-pane {
    align-items: start;
}

.pm-proc .pm-pane__copy h3 {
    margin-bottom: 10px;
}

.pm-proc .pm-pane__lead {
    margin: 0 0 18px !important;
}

.pm-proc .pm-points {
    gap: 10px;
    margin: 0 !important;
    padding: 0 !important;
}

.pm-proc .pm-points li {
    padding: 12px 14px;
    border: 1px solid var(--pm-line);
    border-radius: 14px;
    background: var(--pm-soft);
}

.pm-proc .pm-points li > .pm-ico {
    flex-shrink: 0;
    background: #fff;
}

/* Deliverables chip ("Dedicated Mobile Conversion" etc.): CTA pink, never blue */
.pm-light-dash__chip {
    background: var(--pm-g-pink);
    box-shadow: 0 12px 24px -14px rgba(217, 38, 95, 0.75);
}

.pm-light-dash__chip .pm-ico {
    color: #fff;
}

/* Get a quote: copy left, form right in one violet box (as the homepage) */
.pm-next {
    padding: 48px 0 56px;
}

.pm-next__in {
    position: relative;
    grid-template-columns: minmax(0, 0.84fr) minmax(0, 1.16fr);
    gap: 40px;
    align-items: center;
    padding: 36px 44px;
    border-radius: 28px;
    background: linear-gradient(120deg, var(--pm-violet) 0%, #3a3f98 55%, var(--pm-teal-ink) 100%);
    overflow: hidden;
    isolation: isolate;
}

.pm-next__card {
    padding: 0;
    border-radius: 0;
    background: none;
    overflow: visible;
    isolation: auto;
}

.pm-next__card .pm-title {
    font-size: clamp(24px, 2.3vw, 32px);
}

.pm-next__ctas {
    margin-bottom: 16px;
}

/* Form card: same field look as the homepage form (.hpForm in css/home-page.css) */
.pm-form {
    position: relative;
    z-index: 1;
    padding: 28px;
    border-radius: 20px;
    background: #fff;
    box-shadow: 0 40px 70px -40px rgba(10, 6, 40, 0.8);
}

.pm-form h3 {
    margin: 0 0 18px;
    font-family: var(--pm-head-font);
    font-size: 22px;
    font-weight: 500;
    line-height: 1.3;
    color: var(--pm-head);
}

.pm-form__grid {
    position: relative;
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 12px 14px;
    margin: 0;
}

.pm-ff {
    position: relative;
    min-width: 0;
}

.pm-ff--full {
    grid-column: 1 / -1;
}

.pm-ff > svg,
.pm-ff__dial > svg {
    position: absolute;
    top: 15px;
    left: 14px;
    z-index: 2;
    width: 18px;
    height: 18px;
    fill: none;
    stroke: var(--pm-muted);
    stroke-width: 1.8;
    stroke-linecap: round;
    stroke-linejoin: round;
    pointer-events: none;
}

.pm-form .pm-ff input,
.pm-form .pm-ff select,
.pm-form .pm-ff textarea {
    display: block;
    width: 100%;
    height: 48px;
    margin: 0;
    padding: 0 14px 0 42px;
    border: 1px solid #dfe1ec;
    border-radius: 12px;
    background: #fbfbfe;
    font-family: 'Open Sans', sans-serif;
    font-size: 13.5px;
    line-height: normal;
    color: var(--pm-head);
    box-shadow: none;
    transition: border-color 0.2s ease, box-shadow 0.2s ease, background-color 0.2s ease;
}

.pm-form .pm-ff select {
    -webkit-appearance: none;
    appearance: none;
    padding-right: 38px;
    background: #fbfbfe url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23868b9b' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='m6 9 6 6 6-6'/%3E%3C/svg%3E") right 14px center / 16px no-repeat;
}

.pm-form .pm-ff select:invalid {
    color: #767b8c;
}

.pm-form .pm-ff textarea {
    height: 72px;
    min-height: 64px;
    padding-top: 10px;
    padding-bottom: 20px;
    resize: vertical;
}

.pm-form .pm-ff input:focus,
.pm-form .pm-ff select:focus,
.pm-form .pm-ff textarea:focus {
    position: relative;
    z-index: 1;
    border-color: #5b3fd0;
    background-color: #fff;
    outline: none;
    box-shadow: 0 0 0 4px rgba(91, 63, 208, 0.12);
}

.pm-ff ::placeholder {
    font-size: 13.5px;
    font-weight: 400;
    color: #94a3b8;
    opacity: 1;
}

.pm-ff--phone {
    display: flex;
}

.pm-ff__dial {
    position: relative;
    flex: 0 0 84px;
}

.pm-form .pm-ff__dial input {
    padding-left: 38px;
    padding-right: 4px;
    border-right: 0;
    border-radius: 12px 0 0 12px;
}

.pm-form .pm-ff--phone > input {
    padding-left: 12px;
    border-radius: 0 12px 12px 0;
}

.pm-ff--other {
    display: none;
}

.pm-ff--other.is-visible {
    display: block;
}

.pm-ff__count {
    position: absolute;
    right: 12px;
    bottom: 5px;
    z-index: 2;
    font-size: 11.5px;
    line-height: 1.4;
    color: #6b7080;
    pointer-events: none;
}

.pm-form .pm-btn--block {
    margin-top: 6px;
    border: 0;
    cursor: pointer;
}

.pm-form .pm-btn[disabled] {
    opacity: 0.7;
    cursor: wait;
    transform: none;
}

.pm-form__legal {
    margin: 10px 0 0 !important;
    font-size: 12.5px;
    line-height: 1.5;
    color: #6b7080;
    text-align: center;
}

.pm-form__legal a {
    color: #5b3fd0;
    text-decoration: underline;
}

/* The reCAPTCHA holder must not take a grid cell; the legal line replaces its badge */
.pm-form #recaptcha-holder {
    position: absolute;
    width: 0;
    height: 0;
}

@media (max-width: 1199px) {
    .pm-next__in { gap: 32px; padding: 30px 32px; }
}

@media (max-width: 991px) {
    .pm-next__in { grid-template-columns: 1fr; }
}

@media (max-width: 767px) {
    .pm-case { padding-bottom: 40px; }
    .pm-proc { padding-top: 40px; }
    .pm-proc .pm-flow__panes { padding: 20px 14px; }
    .pm-proc .pm-points li { padding: 10px 12px; }
    .pm-next { padding: 36px 0 44px; }
    .pm-next__in { gap: 24px; padding: 24px 16px 16px; border-radius: 22px; }
    .pm-next__card .pm-title { font-size: 24px; }
    .pm-next__ctas .pm-btn { flex: 1 1 100%; }
    .pm-form { padding: 20px 16px; border-radius: 16px; }
    .pm-form__grid { grid-template-columns: 1fr; }
    /* 16px stops iPhones zooming into the field */
    .pm-form .pm-ff input,
    .pm-form .pm-ff select,
    .pm-form .pm-ff textarea { font-size: 16px; }
    .pm-form .pm-ff textarea { height: 64px; min-height: 56px; padding-top: 9px; padding-bottom: 18px; }
}

/* ==========================================================
   20261020p: owner review batch 4 (2026-10-20), only what was asked
   ========================================================== */

/* Hero: "Performance Marketing" darker (deep logo teal) */
.pm-hero__h1 .pm-hl {
    background: linear-gradient(90deg, #0b6f80 0%, #0c8a72 55%, #1f9e8c 100%);
    -webkit-background-clip: text;
    background-clip: text;
    -webkit-text-fill-color: transparent;
    color: #0c8a72;
}

/* boAt / Mamaearth cards: tinted card, white panels, real logos, one-line note */
.pm-case .pm-boat-card {
    background: linear-gradient(160deg, #f3f0fc 0%, #f0f9f6 100%);
    border-color: #e4def5;
}

.pm-case .pm-boat-card__top {
    border-bottom-color: #e0daf2;
}

.pm-case .pm-boat-grid {
    gap: 18px;
    margin-bottom: 20px;
}

.pm-case .pm-boat-col {
    padding: 20px;
    border-radius: 18px;
    background: #fff;
    border: 1px solid #e9e5f6;
    box-shadow: 0 14px 30px -24px rgba(28, 20, 70, 0.35);
}

.pm-case .pm-bm {
    background: linear-gradient(160deg, rgba(76, 218, 160, 0.12), rgba(53, 159, 173, 0.07));
    border-color: rgba(53, 159, 173, 0.22);
}

.pm-case-logo {
    display: grid;
    place-items: center;
    flex-shrink: 0;
    width: 150px;
    height: 64px;
    padding: 10px 16px;
    border-radius: 16px;
    background: #fff;
    border: 1px solid #e4def5;
    box-shadow: 0 12px 26px -20px rgba(28, 20, 70, 0.4);
}

.pm-case-logo img {
    display: block;
    width: auto;
    height: auto;
    max-width: 118px;
    max-height: 38px;
}

.pm-case .pm-case-cite {
    align-items: center;
    background: #fff;
}

.pm-case .pm-case-cite .pm-ico {
    margin-top: 0;
}

@media (min-width: 992px) {
    .pm-case .pm-case-cite { white-space: nowrap; }
}

/* Research cards: violet dotted header band, one accent per card, source on one line */
.pm-case .pm-bench-card {
    padding: 0;
    overflow: hidden;
}

.pm-case .pm-bench-card__head {
    margin: 0;
    padding: 18px 22px;
    background:
        radial-gradient(rgba(255, 255, 255, 0.1) 1.3px, transparent 1.6px) 0 0 / 18px 18px,
        var(--pm-violet);
}

.pm-case .pm-bench-card:nth-child(2) .pm-bench-card__head {
    background:
        radial-gradient(rgba(255, 255, 255, 0.1) 1.3px, transparent 1.6px) 0 0 / 18px 18px,
        linear-gradient(120deg, #0b6f80, #0c8a72);
}

.pm-case .pm-bench-card:nth-child(3) .pm-bench-card__head {
    background:
        radial-gradient(rgba(255, 255, 255, 0.1) 1.3px, transparent 1.6px) 0 0 / 18px 18px,
        var(--pm-navy);
}

.pm-case .pm-bench-tag {
    letter-spacing: 1.5px;
    color: #fff;
}

.pm-case .pm-bench-ico {
    width: 42px;
    height: 42px;
    box-shadow: 0 0 0 5px rgba(255, 255, 255, 0.12);
}

.pm-case .pm-bench-card h4 {
    margin: 20px 22px 8px;
}

.pm-case .pm-bench-card p {
    margin: 0 22px 16px !important;
}

.pm-case .pm-bench-src {
    margin: 0 22px;
    padding: 12px 0 18px;
    white-space: nowrap;
}

/* How we work: step labels on one line */
.pm-proc .pm-step__t {
    white-space: nowrap;
}

/* How we work: one visual per step (replaces the deliverables list) */
.pm-vis {
    position: relative;
    margin: 0 0 18px;
    padding: 18px;
    border-radius: 16px;
    background:
        radial-gradient(rgba(67, 45, 146, 0.07) 1.2px, transparent 1.5px) 0 0 / 16px 16px,
        var(--pm-soft);
    border: 1px solid var(--pm-line);
}

.pm-vis__note {
    display: block;
    font-size: 11.5px;
    line-height: 1.4;
    text-align: right;
    color: var(--pm-muted);
}

/* Step 1: lead sources flow into GA4 + CRM */
.pm-vis--track {
    display: grid;
    grid-template-columns: auto minmax(36px, 1fr) auto;
    grid-template-rows: repeat(4, auto);
    column-gap: 10px;
    row-gap: 10px;
    align-items: center;
}

.pm-vis__src {
    grid-column: 1;
    display: inline-flex;
    align-items: center;
    gap: 8px;
    padding: 6px 14px 6px 6px;
    border-radius: 999px;
    background: #fff;
    border: 1px solid var(--pm-line);
    box-shadow: 0 8px 18px -14px rgba(28, 20, 70, 0.4);
    font-family: var(--pm-head-font);
    font-size: 14px;
    font-weight: 500;
    color: var(--pm-head);
}

.pm-vis__src .pm-ico {
    width: 26px;
    height: 26px;
    padding: 6px;
    border-radius: 50%;
    color: #fff;
    background: var(--pm-g-logo);
}

.pm-vis__flow {
    grid-column: 2;
    grid-row: 1 / 5;
    align-self: stretch;
    display: grid;
    grid-template-rows: repeat(4, 1fr);
}

.pm-vis__flow i {
    position: relative;
    align-self: center;
    height: 8px;
    overflow: hidden;
    background: repeating-linear-gradient(90deg, rgba(31, 158, 140, 0.45) 0 6px, transparent 6px 11px) center / 100% 2px no-repeat;
}

.pm-vis__flow i::after {
    content: '';
    position: absolute;
    inset: 0;
    background: radial-gradient(circle at calc(100% - 4px) 50%, #1f9e8c 3.5px, transparent 4px);
    transform: translateX(-100%);
    animation: pm-vis-run 2.4s linear infinite;
}

.pm-vis__flow i:nth-child(2)::after { animation-delay: 0.6s; }
.pm-vis__flow i:nth-child(3)::after { animation-delay: 1.2s; }
.pm-vis__flow i:nth-child(4)::after { animation-delay: 1.8s; }

@keyframes pm-vis-run {
    to { transform: translateX(0); }
}

.pm-vis__hub {
    grid-column: 3;
    grid-row: 1 / 5;
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 6px;
    padding: 20px 16px;
    border-radius: 18px;
    text-align: center;
    color: #fff;
    background:
        radial-gradient(rgba(255, 255, 255, 0.1) 1.3px, transparent 1.6px) 0 0 / 14px 14px,
        var(--pm-violet);
    box-shadow: 0 18px 34px -20px rgba(67, 45, 146, 0.9);
}

.pm-vis__hub .pm-ico {
    width: 44px;
    height: 44px;
    padding: 11px;
    border-radius: 50%;
    color: var(--pm-violet);
    background: var(--pm-mint);
    box-shadow: 0 0 0 6px rgba(76, 218, 160, 0.2);
}

.pm-vis__hub b {
    font-family: var(--pm-head-font);
    font-size: 16px;
    font-weight: 500;
    white-space: nowrap;
}

.pm-vis__hub small {
    font-size: 12px;
    color: rgba(255, 255, 255, 0.78);
}

/* Step 2: search box with kept and blocked keywords */
.pm-vis--search {
    display: grid;
    gap: 10px;
}

.pm-vis__bar {
    display: flex;
    align-items: center;
    gap: 10px;
    padding: 10px 16px;
    border-radius: 999px;
    background: #fff;
    border: 1px solid #dcd6f0;
    box-shadow: 0 10px 22px -16px rgba(28, 20, 70, 0.45);
    font-size: 14.5px;
    color: var(--pm-head);
}

.pm-vis__bar .pm-ico {
    width: 18px;
    height: 18px;
    color: var(--pm-teal-ink);
}

.pm-vis__bar i {
    width: 2px;
    height: 16px;
    margin-left: -6px;
    background: var(--pm-teal-ink);
    animation: pm-vis-blink 1s steps(1) infinite;
}

@keyframes pm-vis-blink {
    50% { opacity: 0; }
}

.pm-vis__kw {
    display: flex;
    align-items: center;
    gap: 10px;
    padding: 9px 12px;
    border-radius: 12px;
    background: #fff;
    border: 1px solid var(--pm-line);
    font-size: 14px;
    font-weight: 600;
    color: var(--pm-head);
}

.pm-vis__kw .pm-ico,
.pm-vis__kw b {
    display: grid;
    place-items: center;
    flex-shrink: 0;
    width: 24px;
    height: 24px;
    border-radius: 50%;
    color: #fff;
}

.pm-vis__kw .pm-ico {
    padding: 5px;
    background: var(--pm-g-logo);
}

.pm-vis__kw b {
    font-size: 16px;
    line-height: 1;
    background: var(--pm-g-pink);
}

.pm-vis__kw.is-out {
    color: var(--pm-muted);
    text-decoration: line-through;
}

.pm-vis__kw em {
    margin-left: auto;
    padding: 3px 10px;
    border-radius: 999px;
    font-size: 11.5px;
    font-style: normal;
    font-weight: 600;
    white-space: nowrap;
    text-decoration: none;
    color: var(--pm-teal-ink);
    background: rgba(76, 218, 160, 0.16);
}

.pm-vis__kw.is-out em {
    color: #d9265f;
    background: rgba(249, 87, 124, 0.12);
}

/* Step 3: mobile landing page mock-up */
.pm-vis--lp {
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 24px;
}

.pm-vis__phone {
    position: relative;
    display: flex;
    flex-direction: column;
    gap: 8px;
    width: 122px;
    padding: 24px 12px 14px;
    border-radius: 22px;
    background: #fff;
    border: 3px solid var(--pm-navy);
    box-shadow: 0 20px 34px -20px rgba(28, 20, 70, 0.55);
}

.pm-vis__phone i {
    display: block;
    font-style: normal;
}

.pm-vis__notch {
    position: absolute;
    top: 8px;
    left: 50%;
    width: 34px;
    height: 5px;
    margin-left: -17px;
    border-radius: 9px;
    background: var(--pm-navy);
}

.pm-vis__phone .pm-vis__notch {
    position: absolute;
}

.pm-vis__h {
    height: 9px;
    border-radius: 5px;
    background: var(--pm-g-logo);
}

.pm-vis__h--s {
    width: 70%;
    background: #e5e1f3;
}

.pm-vis__field {
    height: 18px;
    border-radius: 6px;
    border: 1px solid #e3dff1;
    background: #fbfbfe;
}

.pm-vis__btn {
    padding: 6px 0;
    border-radius: 999px;
    font-size: 10.5px;
    font-weight: 600;
    line-height: 1.3;
    text-align: center;
    color: #fff;
    background: var(--pm-g-pink);
}

.pm-vis__tags {
    display: grid;
    gap: 10px;
}

.pm-vis__tags span {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    padding: 7px 14px 7px 7px;
    border-radius: 999px;
    background: #fff;
    border: 1px solid var(--pm-line);
    font-size: 13.5px;
    font-weight: 600;
    white-space: nowrap;
    color: var(--pm-head);
}

.pm-vis__tags .pm-ico {
    width: 24px;
    height: 24px;
    padding: 5px;
    border-radius: 50%;
    color: #fff;
    background: var(--pm-g-logo);
}

/* Step 4: budget moves to the best ad set */
.pm-vis--bars {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    grid-template-rows: 140px auto;
    column-gap: 14px;
    row-gap: 30px;
    padding-top: 34px;
}

.pm-vis__col {
    position: relative;
    display: flex;
    justify-content: center;
    align-items: flex-end;
    height: 140px;
    border-bottom: 2px solid #ddd8ef;
}

.pm-vis__col i {
    display: block;
    width: 100%;
    max-width: 48px;
    height: var(--h);
    border-radius: 10px 10px 3px 3px;
    background: linear-gradient(180deg, #b9aee6, #8f80d4);
    transform-origin: bottom;
}

.pm-vis__col.is-top i {
    background: linear-gradient(180deg, #4cdaa0, #1f9e8c);
    box-shadow: 0 14px 26px -14px rgba(31, 158, 140, 0.9);
}

.pm-vis__col.is-low i {
    background: #e3dff0;
}

.pm-pane.is-on .pm-vis__col i {
    animation: pm-vis-grow 0.8s var(--pm-ease) both;
}

.pm-pane.is-on .pm-vis__col:nth-child(2) i { animation-delay: 0.08s; }
.pm-pane.is-on .pm-vis__col:nth-child(3) i { animation-delay: 0.16s; }
.pm-pane.is-on .pm-vis__col:nth-child(4) i { animation-delay: 0.24s; }

@keyframes pm-vis-grow {
    from { transform: scaleY(0); }
    to { transform: scaleY(1); }
}

.pm-vis__col small {
    position: absolute;
    top: 100%;
    left: 50%;
    margin-top: 6px;
    font-size: 11.5px;
    white-space: nowrap;
    color: var(--pm-muted);
    transform: translateX(-50%);
}

.pm-vis__col em {
    position: absolute;
    bottom: calc(var(--h) + 8px);
    left: 50%;
    padding: 3px 9px;
    border-radius: 999px;
    font-size: 11px;
    font-style: normal;
    font-weight: 600;
    white-space: nowrap;
    color: #fff;
    background: var(--pm-g-pink);
    transform: translateX(-50%);
}

.pm-vis__col.is-low em {
    color: var(--pm-muted);
    background: #fff;
    border: 1px solid var(--pm-line);
}

.pm-vis--bars .pm-vis__note {
    grid-column: 1 / -1;
}

/* Why us: icons sit above the line (opaque disc), not over it */
.pm-why .pm-ladder__n {
    z-index: 1;
    background: #5a469f;
}

/* Get a quote: homepage Let's Talk look (violet + dots + soft circles), thicker padding */
.pm-next__in {
    padding: 40px 60px 56px;
    background:
        radial-gradient(rgba(255, 255, 255, 0.09) 1.3px, transparent 1.6px) 0 0 / 18px 18px,
        var(--pm-violet);
}

.pm-next__in::before {
    content: '';
    position: absolute;
    inset: 0;
    z-index: -1;
    background: linear-gradient(90deg, transparent 0%, var(--pm-violet) 55%);
}

.pm-next__blob {
    position: absolute;
    z-index: -1;
    border-radius: 50%;
    pointer-events: none;
}

.pm-next__blob--mint {
    top: -170px;
    left: 34%;
    width: 340px;
    height: 340px;
    background: #fff;
    opacity: 0.07;
}

.pm-next__blob--coral {
    bottom: -120px;
    left: -90px;
    width: 240px;
    height: 240px;
    background: #f9758f;
    opacity: 0.2;
}

.pm-next__glow,
.pm-next__card::after {
    display: none;
}

@media (max-width: 1199px) {
    .pm-next__in { padding: 34px 40px 48px; }
}

@media (max-width: 767px) {
    .pm-case-logo { width: 132px; height: 56px; }
    .pm-case .pm-boat-col { padding: 16px 14px; }
    .pm-case .pm-bench-card__head { padding: 14px 16px; }
    .pm-case .pm-bench-card h4 { margin: 16px 16px 8px; }
    .pm-case .pm-bench-card p { margin: 0 16px 14px !important; }
    .pm-case .pm-bench-src { margin: 0 16px; padding: 10px 0 14px; font-size: 11px; }
    .pm-vis { padding: 14px 12px; }
    .pm-vis--bars { padding-top: 34px; }
    .pm-vis__src { font-size: 13px; padding-right: 10px; }
    .pm-vis__hub { padding: 16px 10px; }
    .pm-vis__hub b { font-size: 14px; }
    .pm-vis--lp { gap: 14px; }
    .pm-vis__phone { width: 104px; }
    .pm-vis__tags span { font-size: 12.5px; padding-right: 10px; }
    .pm-vis__kw { font-size: 13px; }
    .pm-vis__bar { font-size: 13.5px; }
    .pm-vis--bars { column-gap: 8px; }
    .pm-next__in { padding: 28px 20px 28px; }
    .pm-next .pm-form { padding: 20px 14px; }
    .pm-next .pm-form .pm-ff select { padding-right: 32px; background-position: right 10px center; }
}

@media (prefers-reduced-motion: reduce) {
    .pm-vis__flow i::after,
    .pm-vis__bar i,
    .pm-pane.is-on .pm-vis__col i { animation: none; }
    .pm-vis__flow i::after { transform: none; }
}